The purpose of this chapter is to establish the authority of the City with regard to the type of construction of signs located within the City and for sign regulations that are intended to facilitate an easy and agreeable communication between people. The regulations recognize the need to protect the safety and welfare of the public, the need for well maintained and attractive signs in the community, and the need for adequate public and business identification, advertising, and communication. These regulations do not attempt to regulate design or copy content of any permitted sign. However, a great percentage of that which is unattractive can be eliminated by sensible quality control, through adequate maintenance and inspection and by reasonable guidelines formulated to minimize clutter.