A license may be issued pursuant to this title to a corporation duly authorized to transact business in the State, or to a person operating under a fictitious name, who has complied with the provisions of Chapter 5 of Part 3 of Division 7 of the Business and Professions Code of the State (commencing with Section 17900) or any statute superseding or taking the place of such provisions; otherwise, all such licenses shall be issued in the true name of the person applying therefor. Except as otherwise provided in this section, no business so licensed may operate under any false or fictitious name. (§ 2, Ord. 960, eff. October 6, 1983)