(a) No licensee, his agents or employees shall make any statements which are false in any particular, or which have a tendency to mislead or to make any misrepresentation whatsoever with references to any article sold or offered for sale during such going-out-of-business sale.
(b) No person shall announce or advertise directly or indirectly, or cause to be announced or advertised directly or indirectly, in any way within the City any sale which does not constitute a going-out-of-business sale by the use of any terms, statements, assertions or representations which shall have a tendency to reasonably lead the public or ultimate customer to believe that such sale constitutes a going-out-of-business sale.
(c) No person shall conduct going-out-of-business sales as an established merchandising practice.
(Ord. 9287/83 Passed 2-9-83.)