(1) A licensee shall not deny service, access or otherwise discriminate against subscribers, users or any resident of the city. In this regard, each licensee shall comply with the human relations provisions of this Code, section 17-21, incorporated herein by this reference. The licensee shall strictly adhere to the equal employment opportunity requirements of the FCC. The licensee shall comply at all times with all other applicable federal, state and city laws, rules and regulations, and all executive and administrative orders relating to nondiscrimination.
(2) A licensee shall define the responsibility of each level of management to ensure positive applications of the policy of equal opportunity, making all reasonable efforts to assure employment at the higher and midmanagement levels for minority persons. The licensee shall conduct a continuing review of employment structures and employment practices and adopt positive recruitment policies, on-the-job training, job design and other measures needed to assure genuine equality of opportunity.
(3) Each licensee shall abide by the following general employment practices:
(a) Recruiting through schools and colleges with high minority enrollments.
(b) Maintaining systematic contacts with media advocacy groups, minority and human relations organizations, leaders, spokespersons and other appropriate recruitment sources within the county to make it known that qualified minority persons sensitive to the needs of the minority community are being sought for consideration whenever the licensee prepares to hire employees so as to assure nondiscrimination in selection for employment.
(c) Instructing personally those on the licensee's staff who make hiring decisions that applicants for all jobs are to be considered without discrimination in accordance with the provisions of this section.
(d) Making all reasonable efforts to avoid the use of selection techniques or tests that have the effect of discriminating against minority persons.
(Ord. No. 8937, § 2, 9-2-97)