A sign intended to identify the principal use of a lot, development, building, or building unit that is attached parallel to and extending not more than 15 inches from the outside wall of a building and with no copy on the sides or edges.
(a) Restrictions.
(1) A. Size. The maximum area of walls signs along the frontage of a single business entity shall be equal to one square foot per linear foot of building frontage and in no case less than 30 square feet. The maximum area determination shall be the sum of the areas of all wall, awning or canopy signs attached to the building, and shall also include the area of instructional signs unless such instructional signs are determined to be exempt pursuant to Section 770.36 of this chapter.
B. Size Variance; Large Building Setbacks. The maximum allowable area for identification wall signs may be increased by one square foot of sign area for each foot of building frontage when the principal building is set back more than 200 feet from the principal street on which the building is located. However, if only a portion of the building is set back more than 200 feet from the principal street, the sign area may be increased by one- half square foot of sign area for each lineal foot of that portion of the building which is more than 200 feet from the street and the additional sign area is included in a sign placed on that portion of the building.
(2) Location.
A. Building facade. A wall sign cannot be located above the cornice line or second floor window line of a building whichever is lower.
B. Street frontage orientation. All wall signs shall be oriented to face the street by being mounted on the building facade generally parallel or perpendicular to the street. Where a property is located on a corner lot, signs may be provided on both streets.
C. Side or rear entrance. The business entity has a customer entrance facing a parking lot and such parking lot does not face the main street frontage as defined by the business entity's address. An additional 50 percent of the wall sign area permitted for the primary frontage shall be permitted for the secondary customer entrance provided that:
1. The additional wall sign area is utilized only on the secondary building frontage.
2. The wall sign area permitted on the principal building frontage may, however, be redistributed along the secondary building frontage(s), provided that the total sign area facing the secondary street(s) or parking lot, does not exceed the formula based on the length of the building frontage.
(3) Quantity. As defined from the requirements of division (a)(1) and (2) of this section.
(4) Duration. Restricting time period not applicable.
(5) Exemption. None.
(6) Permit. The Architectural Review Board shall review and act on applications for the design and construction criteria set forth in Section 770.07 of this chapter.
(b) Applicable Sections.
(1) Section 770.06, Computations.
(2) Section 770.07, Sign Design and Construction Criteria.
(3) Section 770.08, Maintenance.
(4) Section 770.10, Application Requirements.
(Ord. 15-01. Passed 9-22-03.)