In addition to ensuring compliance with the numerical standards of these regulations, the Architectural Review Board and Zoning Administrator shall consider the proposed general design arrangement and placement of the sign according to the following criteria:
(a) Design Criteria.
(1) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(2) The sign should be consolidated into a minimum number of elements.
(3) The ratio between the message and the background shall permit easy recognition of the message.
(4) The size, style and location of the sign shall be appropriate to the activity of the site.
(5) The sign shall complement the building and adjacent buildings by being designed and placed to enhance the architecture of the building.
(6) Signs shall be designed with a limited number of, and harmonious use of, colors.
(7) Signs, if seen in series, shall have a continuity of design with the style of sign generally consistent throughout the building or block.
(8) Instructional signs shall contain the minimum information and the minimum area necessary to convey the message and instruct the viewer in the safe and efficient use of the facility.
(b) Illumination. Signs permitted to be illuminated shall comply with South Euclid Codified Ordinances, Chapter 1328, "Outdoor Lighting," and the following:
(1) Signs shall not include flashing, moving or intermittent lighting where any part of the message changes at a rate of more than once every ten seconds.
(2) The illumination of signs shall not obstruct traffic control or any other public informational signs. Signs visible from sight lines along streets shall not contain symbols or words, or red and green lights that resemble highway traffic signs or devices.
(c) Construction Standards.
(1) All signs shall be constructed in a professional manner in conformance with the appropriate building code and other applicable requirements of the City and shall be structurally sound and located so as to pose no threat to pedestrian or vehicular traffic.
(2) Permanent signs shall be fabricated on and of materials that are of good quality and good durability.
(3) All signs shall be rigidly secured and no sign shall swing. No part of any sign shall be revolving, oscillating or otherwise designed to move to attract attention.
(4) No sign shall be erected to project over or obstruct any window, door, fire escape, balcony, platform, stairway, ladder, vent or other means of ingress of any building.
(5) No sign shall be located on the roof of any building.
(6) Temporary signs shall be of durable and weather-resistant material suitable for its intended use, non-illuminated and fastened or anchored sufficiently, whether attached to the building, structure, or positioned in the ground.
(7) No sign shall be located in the public right-of-way or attached to a utility pole, tree, trash receptacle, bench or other structure not intended or approved as a sign support.
(8) The external walls, fascia, parapet or chimney of a building shall be restored to its original condition before the mounting of any signs.
(d) Electronic message displays may be permitted subject to Section 770.10 Administration Procedures and subject to the following requirements:
(1) Operational limitations. Such displays shall be limited to static displays, messages that appear or disappear from the display through dissolve, fade, travel or scroll modes, or similar transitions and frame effects that have text, animated graphics or images that appear to move or change in size, or be revealed sequentially rather than all at once.
(2) Minimum display time. Each message on the sign must be displayed for a minimum of ten seconds.
A. No message transition may be displayed for less than one-half second.
B. No message may be repeated at intervals of less than two seconds.
(3) Illumination. No electronic message display may be illuminated to a degree of brightness that is greater than necessary for adequate visibility.
(4) An electronic message display sign that is nonconforming as outlined by the requirements of this chapter shall, within thirty days from the date of the enactment of this chapter, be altered to comply with the provisions of this chapter or be removed.
(Ord. 15-01. Passed 9-22-03; Ord. 11-08. Passed 5-10-10; Ord. 42-12. Passed 9-23-13; Ord. 01-23. Passed 5-22-23.)