(A) Any person, firm, or corporation who violates any provision of this code for which another penalty is not specifically provided shall, upon conviction, be subject to a fine not exceeding:
(1) More than $2,500 for a first violation; and
(2) Except as provided in division (A)(3), more than $7,500 for a second or subsequent violation.
(3) Division (A)(2) above does not apply to the violation of an ordinance that regulates traffic or parking.
(B) A separate offense shall be deemed committed upon each day during which a violation occurs or continues.
(IC 36-1-3-8(a)(10))