§ 110.01 DEFINITIONS.
   For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   BUSINESS. Professions, trades and occupations and all and every kind of calling carried on for profit or livelihood. This includes all those persons who are self-employed even though receiving their remuneration on an hourly basis or who do not advertise.
   FORTUNETELLER. Any person who carries on, professes to practice or practices the business of or art of astrology, palmistry, phrenology, life reading, fortunetelling, cartomancy, clairvoyance, clairaudience, crystal gazing, hypnotism, medium-ship, prophecy, augury, divination, magic or necromancy and who demands or receives a fee for the exercise or exhibition of his art therein or who gives an exhibition thereof at any place when an admission fee is charged other than at a regularly licensed theater.
   GROSS RECEIPTS. The total amount of the sale price of all sales and the total amount charged or received for the performance of any act, service or employment of whatever nature it may be for which a charge is made or credit allowed, whether or not such service, act or employment is done as a part of or in connection with the sale of materials, goods, wares or merchandise for the preceding calendar year. Included in GROSS RECEIPTS shall be all receipts, cash, credits and property of any kind or nature and any amount for which credit is allowed by the seller to the purchaser without any deduction therefrom on account of the costs, interest paid or payable or losses or other expenses whatsoever. Excluded from GROSS RECEIPTS shall be cash discounts allowed and taken on sales, any tax required by law to be included in or added to the purchase price and collected from the consumer or purchaser and such part of the sale price of property returned by purchasers upon recision of the contract of sale as is refunded either in cash or by credit.
   ITINERANT VENDOR. Every person, whether acting as principal or as agent, who engages in the business in the city of selling, contracting to sell, taking orders for or offering to sell or take orders for goods, wares or merchandise with the intention at the time of engaging in such business of continuing the same for a period of not more than 90 days and who, in conducting or carrying on such business, hires, leases, subleases or occupies any room, building or structure or a part of any room, building or structure for the purpose of storing, exhibiting or displaying such goods, wares or merchandise, or samples thereof; provided, that any person who so engages in such business shall not be excluded from the operation of this section by reason of associating with any local dealer, trader, merchant or auctioneer or by reason of conducting such business in connection with, as part of or in the name of the business of any local dealer, trader, merchant or auctioneer. This definition shall not apply to commercial agents selling goods, wares or merchandise to, or soliciting orders therefor from retail dealers; nor to hawkers, peddlers or persons selling fresh fruit or vegetables, butter, eggs, poultry or other farm or ranch products.
   WHOLESALE AND RETAIL DELIVERY. Delivering, selling or furnishing articles of merchandise from a truck or other vehicle, either at wholesale or at retail. Any person engaged in phone solicitation or advertising which results in their own delivery of the product will be required to license under each provision of this chapter.
('81 Code, § 5.04.010) (Ord. 709, passed - -78; Ord. 830, passed - -85)