1196.14   SUPPLEMENTAL REGULATIONS.
   The following supplemental regulations shall apply to permitted signs in non-residential zoning districts:
   (a)   Secondary Frontages/Entrances. A building or building unit with frontage on a second street or with a customer building entrance from a rear or side parking lot shall be permitted total additional wall, window, projecting and canopy sign area not to exceed fifty percent of the sign area otherwise permitted. Such signs shall be displayed so that the total sign area placed on any facade does not exceed the maximum sign area permitted for the building's primary frontage.
   (b)   Non-Ground Floor Uses. For uses not located on the ground floor and for ground floor uses which lack direct access from the building exterior, regardless of the number of such uses, the following signs shall be permitted. Not more than one wall sign, a maximum of fifteen square feet in area, shall be placed at each ground floor entrance providing access to the uses in question. The area and number of such signs shall be permitted in addition to the signs otherwise permitted for the building or units thereof.
   (c)   Shopping Centers. A shopping center, as defined in Section 1121.45, occupying one lot or under common ownership and exceeding 100,000 square feet in gross floor area, shall be permitted, in addition to other permitted signs, one free-standing sign not exceeding 100 square feet in area per side and six feet in height, located at a vehicular entrance to the shopping center. A second such sign shall be permitted at a vehicular entrance to the shopping center if such entrance is separated by at least 500 feet, measured along street lines, from the closest other entrance to the shopping center. No other free-standing sign shall be permitted within the shopping center property, other than permitted minor signs.
   (d)   Illumination. Light sources to illuminate signs, where lighting is permitted in this chapter, shall be shielded from all adjacent residential buildings and streets and shall not be of such brightness or intensity so as to cause glare hazardous to pedestrians or auto drivers, or so as to cause reasonable objection from adjacent residential districts. Except as provided in Section 1196.13 (b) for digital billboards and Section 1196.13 (c) for electronic message centers, flashing, moving or intermittent illumination shall not be permitted. In residential districts, only permitted electronic message center signs, nameplates and bulletin boards may be illuminated. All signs in districts other than residential districts may be illuminated.
   (e)   Gasoline Service Stations. Signs for gasoline service stations shall conform with all regulations of this chapter except for those which directly conflict with the following regulations:
      (1)   Free-standing signs. Each station shall be permitted one permanent free-standing sign, not exceeding thirty-two square feet in area and six feet in height.
      (2)   Signs at service islands. Stations shall also be permitted signs at fuel pumps or other service islands, provided the messages displayed on such signs are not legible from the public right-of-way or another property. The number, area and height of such signs shall be as determined by the Planning Commission.
      (3)   Canopies. For canopy structures which shelter service islands, one sign not exceeding twenty square feet shall be permitted on each canopy fascia that faces a public street. The canopy fascia area shall be non-illuminated and shall be designed in a manner which does not call attention to the canopy structure.
      (4)   Other signs. Each station shall be permitted two wall signs not exceeding fifty square feet in total area and not exceeding fifteen square feet for any single sign. Temporary signs shall be displayed only as window signs and shall cover not more than twenty-five percent of the window area.
   (f)   Theaters. The following regulations shall apply to indoor and outdoor movie theaters, playhouses and places of live entertainment. Signs for such uses shall conform to all regulations of this chapter, except for those which directly conflict with the following regulations:
      (1)   Wall and canopy signs. Such uses shall be permitted wall or canopy signs with a maximum combined area of 250 square feet.
      (2)   Free-standing signs. If permitted by other regulations of this chapter, a theater or similar use may display a free-standing sign with a maximum area of fifty square feet. If such sign is displayed, the maximum area permitted, above, for wall and canopy signs shall be reduced to 200 square feet.
      (3)   Drive-in theaters. Drive-in theaters and other uses which lack buildings appropriate for sign placement may be permitted one free-standing sign by the Planning Commission. The maximum area of such sign shall be 150 square feet.
      (4)   Other signs. Such uses shall be permitted directional and information signs as permitted for other retail uses.
   (g)   New Businesses. Upon its initial opening, a new business establishment may display a temporary sign for a maximum period of sixty-two days prior to the installation of a permitted permanent sign. Such temporary sign shall be a wall or window sign, shall conform with all regulations applicable to permanent signs, except clearly inapplicable structural requirements, and shall be counted as part of the maximum permitted permanent sign area.
   (h)   Open Lots. For uses without buildings, and for uses on lots where building frontage in less than twenty percent of lot frontage, maximum sign face area for the use, including free-standing signs, shall be the greater of fifty square feet or the figure resulting from the following formula where “LW” equals the width of the front lot line, as defined in Section 1121.28: LW x 1.0 = SQUARE FEET OF SIGNAGE. The area of a free-standing sign shall in no instance exceed 100 square feet.
   (i)   Outdoor Tobacco Advertising. No person shall display an outdoor advertising sign for a tobacco product if the advertising message can be viewed within 1,000 feet of any church, library, park, playground, school or childcare center. Any retail establishment licensed to sell tobacco products shall be exempt from this section.
(Ord. 153-22. Passed 9-18-23.)