(a) No flashing, moving or roof signs shall be erected within the city. Flashing or moving signs for which a sign permit was issued prior to April 3, 1969, are continued to be declared nonconforming and shall be amortized in accordance with the provisions of this chapter. Roof signs for which a sign permit was issued prior to November 28, 1973, are continued to be declared nonconforming and shall be amortized in accordance with the provisions of this chapter.
(b) Unless otherwise expressly provided in this chapter, no sign shall be erected or used for advertising purposes of any kind except such signs as shall be located on a place of business, enterprise or calling and used solely for naming, designating or identifying said business, enterprise or calling. No sign shall advertise or display the make, brand name or manufacturers name of any product, article or service unless the same assists in and is done incidentally to the naming, designating or identifying of said business, enterprise or calling. "Place of business, enterprise or calling" means that portion of a building which is occupied by the business, enterprise or calling to which the sign refers, except that where a master sign program has been approved pursuant to the provisions of Section 16.20.030, such term shall refer to the entire building.
(Ord. 3559 § 1 (part), 1984)