For the purpose of this subchapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
ADVERTISING SIGN or BILLBOARD. An off-site sign which directs attention to an object as described in the definition of sign above; provided, however, such advertising sign shall not be associated with the primary use, business, activity or service conducted on the premises.
BUSINESS SIGN. An on-site sign which identifies or directs attention to an object as described in the definition for advertising sign or billboard, associated or offered as the primary use, business, activity or service on the premises; provided, however, that window displays relating to such items for sale or promoted on the premises shall not be construed as BUSINESS SIGNS.
FREE-STANDING SIGN. Any sign attached to a self-supporting sign structure which is essentially unattached to any other structure.
INCIDENTAL SIGN. A nameplate, temporary sign or sign relating to the lot or use thereof and designating accessory uses, direction, identification, information or real estate for sale, rent or lease.
PROJECTING SIGN. Any sign suspended from or supported by a building, and extending outward therefrom more than 18 inches.
SIGN. Any identification, description, display or illustration which is affixed to or painted, or represented directly or indirectly upon a building or other outdoor surface or parcel of land, and which directs attention to an object, product, place, activity, business, person, service or interest.
SIGN FACING. The surface of the sign upon, against or through which the message of the sign is exhibited.
SIGN STRUCTURE. The supports, uprights, bracing and frame work for the sign. In the case of a sign structure consisting of two or more sides, where the angle formed between any of the sides (or the projection thereof) exceeds 15 degrees, each side shall be considered a separate SIGN STRUCTURE.
SIGN SURFACE. The entire area within a single continuous perimeter enclosing all elements of the sign which form an integral part of the sign and which are organized, related and composed to form a single unit. Where matter is displayed in a random manner without organized relationship of elements, or where there is reasonable doubt about the relationship of elements, each element shall be considered to be a single sign.
(Ord. 8-7-12-3, passed 10-10-1961; Ord. passed 1- -2004)