(A) It is the intent of this section to establish reasonable and uniform limitations, safeguards and controls for the operation and use of advertising signs in highway-oriented business locations. Such requirements are deemed necessary in the public interest to protect the use and value of adjoining properties, as well as the best interest of the community.
(B) For purposes of this section, an advertising sign shall be construed in accordance with the definition and subject to the provisions of this subchapter.
(C) One advertising sign shall be permitted on any lot of at least 300 feet of frontage on a street designated as a secondary arterial or primary arterial in the B-2 and I-1 Districts, and one additional advertising sign shall be permitted for each 300 feet of additional frontage.
(D) Minimum setback lines shall be provided in accordance with the requirements of the applicable district, or 50 feet, whichever is greater.
(E) No advertising sign shall be permitted within 100 feet of a Residential or Agricultural District unless said sign is provided and maintained with landscape screening in order to mask the sign from view of the district.
(F) The number of traffic access points shall not exceed one for each such sign frontage.
(G) The facing of an advertising sign shall not be greater than 18 feet in vertical dimension, nor greater than 55 feet in horizontal dimension, except as provided in division (I) below, and shall not contain more than two advertising signs per facing.
(H) The face of an advertising sign shall be viewed along the line of travel to which it is exposed for a distance of at least 250 feet along the center line of the frontage street measured from a point opposite the center of the sign and perpendicular to the street’s center line; provided, however:
(1) In the case of a sign parallel (or within 20 degrees of parallel) to a one-way street, the required viewing distance shall be at least 400 feet;
(2) In the case of a sign which is from three to 20 degrees of parallel to a two-way street, the required viewing distance shall be at least 400 feet;
(3) In the case of a sign parallel (or within three degrees of parallel) to a two-way street, the required viewing distance shall be at least 250 feet in each direction; and
(4) In the case of a sign so placed that it can be viewed from more than one street, the above viewing distance requirements shall be applicable to only one street.
(I) The vertical dimension of the sign face may be increased to 22 feet, provided the required viewing distance in division (H) above is increased to 500 feet and said facing contains only one sign, and the sign is perpendicular to the frontage street.
(J) The maximum height of advertising signs erected upon the ground shall not exceed 40 feet above the street elevation to which the sign is oriented.
(Ord. 8-7-12-3, passed 10-10-1961; Ord. passed 1- -2004)