No sign shall be erected, painted, posted or placed in any district within the City without a permit authorized by the Zoning and Planning Commission and issued by the Zoning Administrator, except for those signs identified as exempt from such permit in Section 1173.04. Applications for such permit shall be upon a form approved by the Planning and Zoning Commission and shall have attached thereto, when submitted, seven color rendered copies depicting the proposed sign. Sign structure, size, height, setback location and number shall be determined by the requirements set forth in the regulations for each zoning district.