(Amended by Ord. No. 173,901, Eff. 5/31/01.)
(a) Each vehicle, other than taxicabs, operated pursuant to a permit issued under the provisions of this Article shall be identified as such by decals or other suitable means as adopted by the Board. Such identification shall be displayed as specified by the Board. Identifying decals shall be provided by the Board for such purpose upon payment of the Vehicle Decal fee specified in Section 71.06.1. No person shall identify any vehicle by means of such decal, or any facsimile thereof, unless authorized to do so by the regulations of the Board.
(b) Every motor vehicle other than taxicabs or autos for hire used and defined herein to carry passengers for hire, shall have displayed on both sides of each vehicle the name or trademark of the person under whose authority the vehicle is being operated or the name of the lessor or lessee thereof. The display of the name or trademark shall be permanently marked in letters in sharp contrast to the background and shall be of such size, shape, or color as to be readily legible during daylight hours from a distance of 50 feet. This section does not prohibit additional displays approved by the Board not inconsistent with this section.