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The following sign regulations apply to the C-1, C-2, and CM zones.
A. Freestanding Signs (Monument and Pylon).
1. Number, Size, and Height. The maximum number, size, and height of street-oriented freestanding signs shall be based upon the length of the street frontage of the property, center, business park, or cohesive business complex designed and functioning as one development. Signs erected for such development shall be regulated as established in Table 3-11.
Number of Sign Structures - Maximum
Maximum Area per Side per Sign
Maximum Height per Sign
Type of Sign Structure Allowed
1,000 feet or more
2. Location Relative to Right-of-Way and Adjacent Property. Allowed signs shall be located minimum of five feet from any public right-of-way and a minimum of five feet from any adjacent property. Where the adjacent property is in a residential zone, the minimum setback shall be 15 feet.
3. Multiple Tenant Signs. On a street-oriented freestanding sign advertising multiple tenants, the minimum size of a single tenant's portion of such sign shall be not less than twelve 12 square feet in area.
4. Design of Street-Oriented Signs. All street-oriented freestanding signs and sign structures shall incorporate architectural elements, materials, and colors of the building(s) to which they relate. Exposed support posts, angle irons, conduits, cables or other similar structural and electrical elements are not permitted. If the architectural features, color, or exterior materials of the building(s) are changed, the sign structure shall be similarly changed.
5. Street Address Required on Monument Signs. The street address number(s) of the property(ies) represented by a monument sign shall be included on all faces of the monument structure in six-inch high numerals. The area required for the numerals shall not be counted towards the maximum permitted sign area.
B. Directory Signs. Directory signs are allowed only on properties, centers, or business parks exceeding five acres in size. Such signs shall be subject to the approval of the Director with regard to the number, size, and location. In no event shall any single directory sign exceed 50 square feet in sign area and eight feet in height.
C. Drive-through Business Signs. Drive-through businesses are allowed a maximum of two additional outdoor freestanding or wall-mounted menu board signs for the purpose of advertising services rendered or products sold on the premises. Each individual sign shall not exceed 40 square feet in area, or 60 feet combined area, and shall not exceed eight feet in height measured from finished grade. See also 10.50.090 (Menu and Drive-up Boards).
D. Signs on Buildings.
1. Tenant Identification Signs. Any tenant identification wall sign erected after the effective date of this Chapter in an existing multiple-tenant development shall comply with the following standards unless the property owner or designee applies for and is granted approval of a master sign program pursuant to Section 10.34.140 (Master Sign Programs).
a. Each tenant space is allowed one tenant identification wall sign on each side of the building facing a public street or parking facility for the building or where the main entrance is located. Each sign shall not exceed one square foot of sign area for each linear foot of such side of the building. In no case shall a tenant identification sign exceed 200 square feet in total area.
b. In addition to the main tenant identification wall sign, for each building wall visible from a public street, alley, or parking facility, a secondary tenant identification wall sign is allowed for every 50 linear feet of building wall. Each sign shall not exceed one-half square foot of sign area for each linear foot of building wall, nor shall the sign area of each sign exceed 50 square feet.
c. Tenant identification wall signs shall be attached parallel with the building wall or building fascia and shall not project more than 18 inches from the wall on which they are mounted. Tenant identification wall signs shall consist of individually attached letters no greater than 18 inches in height centered on the wall to which they are attached. Such signs shall not exceed 70 percent of the width of the respective tenant space and shall be centered vertically and horizontally in a sign band. The sign shall not project above or below the wall or building fascia upon which the sign is attached and shall maintain a minimum clearance of not less than eight feet above finished grade. If the sign is overhanging a driveway, it shall maintain a minimum clearance of not less than 16 feet above finished grade.
d. The copy on tenant identification wall signs shall consist of individual letters attached to the building wall, including but not limited to channel letters and raised letters other signs involving one-piece panels may be considered. Such signs shall include scalloped edges, rounded corners, or similar design features to avoid a box-like appearance. If necessary to provide reasonable sign area, such signs may project above or below fascia surfaces subject to the approval of the Director.
h. Sign color is limited to a maximum of three colors unless the use of corporate color schemes or logos dictates the use of more than three colors.
i. A maximum of two lines of copy is permitted, unless the configuration of a sign dictates that more than two lines of copy be used. Sign copy shall be placed on a horizontal line except if a corporate logo includes copy that is placed on other than a horizontal line.
2. Projecting Signs. In addition to tenant identification wall signs permitted above, projecting signs may be allowed subject to the following requirements:
a. Projecting signs are allowed only as a secondary identification sign and are only permitted on walls of buildings within five feet of a public right-of-way.
b. One projecting sign is allowed only at or near each public entrance to the building.
c. Each projecting sign shall not exceed a maximum of four square feet in area.
d. Projecting signs shall be placed perpendicular to the building wall and shall not extend above the level of the eave of a sloped roof or the highest point on a flat roof.
e. Projecting signs and their supports shall not project more than three feet from the wall to which they are attached and shall not project over the public right-of-way.
f. Projecting signs shall maintain a minimum vertical clearance of not less than eight feet from finished grade.
g. The design, materials, and colors of the projecting sign and sign supports shall complement the style of the building and shall be consistent with design guidelines adopted by the City.
3. Address Signs Required. All building tenant spaces shall display the number of the building address on the building wall, window, or door above or next to the main entrance. In no case shall the numerals and letters be less than four inches in height. The area required for the numerals shall not be counted towards the maximum permitted sign area.
4. Awning Signs. The following regulations shall apply to awning signs.
a. Awning signs shall only be located on valance panels that are horizontal or nearly horizontal. Such sign shall maintain a minimum clearance of not less than eight feet over any public or private sidewalk or walkway and 16 feet over any driveway.
b. Not more than two awning signs are permitted per side of a building.
c. Awning signs shall not exceed a total area of four square feet, and copy shall not exceed eight inches in height.
5. Marquee Sign. A maximum of two marquee signs for movie or theater uses are allowed subject to the following provisions.
a. For single-screen motion picture theaters and live performance theaters, each sign area shall not exceed 60 square feet per sign face. For a multiple-screen motion picture theater, the sign area shall not exceed 20 square feet per screen, up to a maximum of 200 square feet per sign face;
b. Marquee signs can have a manual changeable copy or electronic changeable copy.
c. The height of the letters shall not exceed 24 inches.
d. The marquee sign shall not project above the parapet or roof eaves along the wall in front of which it is erected.
e. The content shall be limited to identification of the theater, the movie or other entertainment being offered at that location, the sale of any service or product available on that premises, and any other activity or sale associated with the premises. No off-site advertising shall be allowed.
6. Service Station Price Signs. Service station price signs shall consist of either a monument sign or wall sign and are subject to the following requirements. Service station price signs can have a manual changeable copy or electronic changeable copy. The sign area for price signs shall not count toward the maximum allowable sign area.
7. Monument Sign.
a. The price sign shall be no more than 20 square feet in area and five feet in height from finished grade.
b. The price sign shall be located so as not to impede the vision clearance triangle required by Section 10.24.030 (Vision Clearance Triangle at Intersections) and in no case less than five feet from a public right-of-way. In addition, the sign shall be located wholly on the property within a landscape planter.
c. No more than one service station price sign is allowed on each street frontage.
8. Wall Sign. Wall-mounted price signs may be allowed on sides of buildings facing a public street in lieu of monument signs. Such signs shall be no more than 20 square feet in area.
9. Signs for Outdoor Uses. Uses that are not typically or reasonably conducted indoors and are allowed as outdoor uses per Chapters 10.12 (Commercial Zones) and 10.14 (Commercial-Manufacturing Zone) may maintain the following signs and devices.
a. Advertising signs for outdoor displays of vehicular merchandise such as automobile, truck, and equipment sales and rental agencies are subject to the following limitations.
b. The sign shall be located on, and if applicable, supported by the object being advertised and shall not exceed the dimensions of such object or project above such object.
c. The sign shall only apply to the object to which the sign is attached or placed upon. Messages that are divided into segments and displayed on separate items in tandem in order to provide a larger sign message are not allowed.
10. Flags, pennants, streamers, and banners may be displayed subject to the following requirements.
a. Flags, pennants, streamers, or banners shall not be attached to trees or other landscaping elements, shall be maintained and supported entirely out of public rights-of-way, and are allowed above, in, or immediately surrounding the area where products are displayed outdoors.
b. No flag, pennant, streamer or banner may be attached to a structure that has been erected for the express purpose of supporting such devices.
c. Flags, pennants, streamers, and banners shall be well maintained. If torn, missing, faded or otherwise in poor condition, the advertising device shall be immediately removed or replaced.
d. Flags, pennants, streamers. and banners shall be removed immediately upon the termination of the use for which such advertising devices were intended.
e. The Director shall approve the sign plan application prior to the display of any flags, pennants, streamers or banners. In addition to the findings set forth in Section 10.34.060.E, the application may be denied if the number, size, and/or density of the signs being displayed are excessive so as to distract or interfere with pedestrian or vehicular traffic.
E. Permanent Window Signs. The following regulations shall apply to permanent window signs.
1. Permanent window signs are permitted on glazed window and glazed door areas located on the first floor of a building. Such signs must consist of professionally designed and produced decals. No painted permanent window signs are permitted.
2. There is no limit on the number of signs. However, the total area of all such signs on any one building face shall not exceed 25 percent of the total window area of that building face or a total of 40 square feet on that building face, whichever is lesser. No portion of any window sign shall be located higher than 10 feet above the grade adjacent to the window on which such sign is located.
3. For purposes of public safety, window signs shall not be placed in a manner whereby the view into a tenant unit at eye level (approximately five feet) from outside a window is substantially obstructed.
4. Lighted and scrolling LED or similar signs are permitted, provided such signs comply with the provisions of this subsection.
F. Outdoor Murals. Outdoor murals may be permitted subject to the review and approval of the Commission. The review by the Commission is not intended to restrict artistic expression but to ensure that such mural is consistent with the following guidelines.
1. A mural shall not be located on a structure or in a district on the State or National Register of Historic Places, unless such mural was originally produced as part of that structure.
2. A mural shall be located on a uniform wall surface that is of a single continuous plane and surface material. The mural shall be centered and/or framed by the architectural features of the wall on which it is located.
3. The mural shall not advertise or depict products or services that are offered for sale, lease, or rent on the property on which it is located.
4. The maintenance of a mural shall be the responsibility of the owner of the property upon which the mural is located. (Ord. 935 § 3 (part), 2015)