Except for the Chinatown special district and as otherwise provided, signs shall be permitted as:
(a) P-2 preservation district. Only one sign, not exceeding 12 square feet in area, shall be permitted on any zoning lot in connection with any use. Only indirectly illuminated or nonilluminated signs shall be permitted. No sign shall be mounted closer than 10 feet to the property line fronting a street or be higher than 8 feet above finished grade;
(b) Agriculture districts. The sign standards applicable to the P-2 preservation district shall apply to all agricultural districts;
(c) Country and residential districts. Only one sign or bulletin board per street front per zoning lot for a permitted nondwelling use shall be permitted, which shall not exceed 24 square feet in area. No such sign shall be directly illuminated, located in any required yard or erected to exceed a height of 8 feet above finished grade, except that signs for nondwelling uses can be located up to the front yard setback line required for dwelling use;
(d) Apartment and apartment mixed-use districts. In connection with any use permitted other than one-family and two-family dwelling use, only one wall or marquee fascia identification or directory sign, not directly illuminated and not exceeding 12 square feet in area, shall be permitted for each street front having a principal pedestrian or vehicular entrance to the building.
If all buildings on the street frontage of the zoning lot are set back a minimum of 50 feet from the property line on their entry sides, one ground identification or directory sign, not directly illuminated and not exceeding 8 square feet in area, shall also be permitted for each such entry side. The ground sign shall not be located in any required yard. Instead of these signs, one garden sign may be permitted;
(e) Resort district.
(1) In connection with any use permitted other than one- and two-family dwellings, only one wall or marquee fascia sign, not directly illuminated and not exceeding 12 square feet in area, shall be permitted for each ground floor establishment with building frontage.
One nonilluminated ground sign for identification or directory purposes, not exceeding 8 square feet in area and not exceeding 6 feet in height, shall also be permitted for each street front having a principal pedestrian or vehicular entrance. If the above ground sign is not used and all buildings on the street frontage of the zoning lot are set back a minimum of 50 feet from the property line, one ground identification or directory sign, not directly illuminated and not exceeding 12 square feet in area, shall also be permitted on each side of the building where a principal pedestrian or vehicular entrance is situated. Instead of the above ground signs, one garden sign may be permitted; and
(2) This subsection shall not apply to the Waikiki special district, which shall be governed by subsection (l);
(f) B-1 neighborhood business district.
(1) One wall sign on the building frontage side for each ground floor establishment is permitted. The sign shall not be directly illuminated. The maximum sign area per establishment for each building side on which the sign is permitted shall not exceed 1 square foot of sign area for each lineal foot of building frontage nor exceed 100 square feet in sign area. No illuminated signs shall be so placed or erected as to be visible in any portion of an adjoining residential lot after 10:00 p.m.;
(2) One garden sign per zoning lot instead of the signs permitted above;
(3) One wall or ground sign per building frontage, not directly illuminated and not exceeding 12 square feet in area, may be erected for building identification or directory purposes as part of the total sign area permitted on the building side on which it is located. When used, this ground sign shall not be illuminated and shall not exceed 6 feet in height; and
(4) For each second floor establishment with building frontage, one wall identification sign may be permitted. The maximum sign area shall be 6 square feet and the sign shall not be illuminated;
(g) B-2 community business and BMX-3 community business mixed-use districts.
(1) Two business signs on the building frontages for each ground floor establishment. The signs may be illuminated and of the following types: hanging, marquee fascia, projecting, or wall signs;
(2) The maximum sign area per establishment for each building side on which signs are permitted shall not exceed 1.5 square feet for each lineal foot of building frontage; provided that no such sign area shall exceed 250 square feet in area nor shall the total sign area exceed 15 percent of the wall area on which it is displayed or attached;
(3) One ground sign, not directly illuminated, per zoning lot for identification or directory purposes may be erected as part of the total sign area permitted on the building side on which it is located; provided that:
(A) A maximum 24-square-foot sign is permitted if all buildings on the street frontage of the zoning lot are set back greater than 50 feet from the front property line;
(B) The ground sign shall be counted as one of the two permissible business signs against all ground floor establishments within the zoning lot on which it is located; and
(C) No portion of the sign shall be located in or overhang any required yard or public right-of-way;
(4) One garden sign per zoning lot; provided that such sign shall be counted as one of the signs permitted in subdivision (1);
(5) One wall, ground, or projecting sign per building frontage, which may be illuminated but not exceed 12 square feet in area, may be erected for building identification or directory purpose as part of the total sign area permitted on the building side on which it is located; provided that the sign shall be counted as one of the signs permitted in subdivision (1) for each establishment. When used, this ground sign shall not be directly illuminated and shall not exceed 6 feet in height; and
(6) For each second floor establishment with building frontage, one wall identification sign may be permitted. The maximum sign area shall be 6 square feet and the sign shall not be illuminated;
(h) BMX-4 central business mixed-use district. The sign standards applicable to the B-2 community business and BMX-3 community business mixed-use districts shall apply, except for the following:
(1) Business signs. The maximum sign area per establishment for each building side on which signs are permitted shall not exceed 2 square feet for each lineal foot of building frontage;
(2) No projecting signs are permitted; and
(3) For each second floor establishment with building frontage, one wall identification sign may be permitted. The maximum sign area shall be 6 square feet and the sign shall not be illuminated;
(i) Industrial and industrial-commercial mixed-use districts.
(1) Two business signs on the building frontage for each ground floor establishment. The signs may be illuminated or moving and of the following types: hanging, marquee fascia, projecting, roof, or wall signs;
(2) The maximum sign area per establishment for each building side on which signs are permitted shall not exceed 2 square feet for each lineal foot of building frontage; provided that no sign area shall exceed 250 square feet nor shall the total sign area exceed 15 percent of the wall on which displayed;
(3) One ground sign, not directly illuminated, per zoning lot for identification or directory purposes may be erected as part of the total sign area permitted on the building side on which it is located; provided that:
(A) A maximum 32-square-foot sign is permitted if all buildings on the street frontage of the zoning lot are set back greater than 50 feet from the front property line;
(B) The ground sign shall be counted as one of the two permissible business signs against all ground floor establishments within the zoning lot on which it is located; and
(C) No portion of the sign shall be located in or overhang any required yard or public right-of-way;
(4) One garden sign per zoning lot; provided that such sign shall be counted as one of the signs permitted in subdivision (1);
(5) One wall, ground, or projecting sign per building frontage, not directly illuminated and not exceeding 12 square feet in area for the ground sign or otherwise 24 square feet in area, may be erected for building identification or directory purposes as part of the total sign area permitted on the building side where it is located; provided that the sign shall be counted as one of the signs permitted in subdivision (1) for each establishment. When used, this ground sign shall not be directly illuminated and shall not exceed 6 feet in height; and
(6) For each second floor establishment with building frontage, one wall identification sign may be permitted. The maximum sign area shall be 6 square feet and the sign shall not be illuminated;
(j) Planned development-housing. Not more than one sign, with sign area not exceeding 24 square feet, shall be permitted at any principal entrance to the project;
(k) Plan review uses. Signage for plan review uses shall be determined during the review of the request for the plan review use permit;
(l) Waikiki district. Except as otherwise provided by this chapter, the following signs may be permitted for each ground floor establishment with building frontage; provided that the signs shall not be directly illuminated, and may be wall, marquee fascia, or hanging signs:
(1) Apartment precinct and apartment mixed-use subprecinct.
(A) In connection with any principal use permitted, other than one-family and two-family dwellings, only one identification sign per building frontage, not exceeding 12 square feet in area;
(B) If all buildings on the street frontage of the zoning lot are set back a minimum of 50 feet from the property line on their entry sides, one ground identification or directory sign, not directly illuminated and not exceeding 8 square feet in area, shall also be permitted for each entry side. These ground signs shall not be located in any required yard. In lieu of one of the above signs, one garden sign may be permitted; and
(C) In addition to the above, the following may be permitted in the apartment mixed-use subprecinct:
(i) One directory sign per zoning lot, not exceeding 12 square feet in area, which may be a ground sign not exceeding 6 feet in height, a wall sign or a garden sign; and
(ii) One building identification sign per building frontage, not exceeding 4 square feet in area;
(2) Resort mixed-use precinct.
(A) In connection with any principal use permitted, other than one-family and two-family dwellings, only one business sign, per building frontage, with a maximum area of 1 square foot per one linear foot of the building frontage or 36 square feet, whichever is less; and
(B) In addition to the sign referred to in paragraph (A), one building directory or identification sign per building frontage may be erected, not exceeding 12 square feet in area, which may be a ground sign not exceeding 6 feet in height, a wall sign or a garden sign;
(3) A permitted outdoor vending cart, kiosk, or similar vending structure, when visible from a street, sidewalk, or public space, may be permitted the following:
(A) One business identification sign not exceeding 3 square feet in area; and
(B) One price sign, not exceeding 2 square feet in area, to advertise the cost of goods and services provided by the establishment.
These signs shall be wholly attached to the vending structure;
(4) For each second floor establishment with building frontage in the apartment mixed-use subprecinct and resort mixed-use precinct, one wall identification sign may be permitted. The maximum sign area shall be 6 square feet and the sign shall not be illuminated; and
(5) All signs shall feature English or Hawaiian as the dominant language thereon; other languages are permitted but the lettering thereof must be subordinate to the English or Hawaiian lettering.
(1990 Code, Ch. 21, Art. 7, § 21-7.40) (Added by Ord. 99-12; Am. Ords. 99-63, 03-37, 09-5, 11-30)