2-5-7: PENALTIES:
   A.   The city shall provide the owner or owner's representative with written notice of any violation of this article.
   B.   For a first offense, the violator shall be subject to a civil penalty in an amount established by resolution of the City council.
   C.   For any subsequent offense, the violator shall be subject to a misdemeanor, pursuant to section 1-3-1 of this code.
   D.   In addition to any other remedy or procedure authorized by law, for three (3) or more violations of or failure to comply with any of the standards of this article the City Council may revoke any or all of the owner's permits and in, addition, may order that no new permit shall be issued for up to three (3) years.
   E.   Prior to the revocation of any permit or the denial of a permit for repeated violation of the provisions of this article, written notice of the reasons for such action shall be served on the owner or owner's representative by certified mail at the address(es) on the permit application. Revocation shall become final within ten (10) days of service unless written request for a hearing is received. by the city within twenty (20) days.
   F.   The hearing before the City Council shall be informal and strict rules of evidence shall not apply. The owner or representative may be represented by legal counsel, present oral and written evidence and cross examine witnesses.
   G.   The City Council shall issue a written decision within a reasonable time after the close of the hearing.
   H.   If the owner or representative fails to appear at the hearing or fails to request a hearing, it shall be conclusively established that this chapter was violated and civil sanctions shall apply. (Ord. 484, - -)