No sign shall be permitted except as follows:
1. On-Premises Signs.
A. All signs permitted in previous § 27-706 at the standards prescribed therein except as otherwise provided in this Section.
B. No sign except such directional devices as may be required by the Federal Aviation Administration, shall be placed, inscribed or supported upon the roof or upon any structure which extends above the roof of any building.
C. Parallel and projecting signs, provided:
(1) Signs attached to a main wall of a principal building shall not project more than 15 inches therefrom and that no portion shall be less than 10 feet above the basic grade and no more than 25 feet above the basic grade. If not projecting more than 3 inches from a wall of a building, the sign need not conform to the height limits. No such sign shall project more than 2 feet above the roof line.
(2) The total area of all signs shall not exceed 20% of the area of the building face (including window and door area and cornices) to which they are attached. In no case, however, shall the total area of all signs exceed 300 square feet. [Ord. 86]
(3) Permanent window signs shall be considered parallel signs and included in this computation but shall nevertheless not exceed 30% of the total window area on each street.
(4) In the case of a shopping center or a group of stores or other business uses on a lot held in single and separate ownership, the provisions of this Section relating to the total area of signs permitted on a premises shall apply with respect to each building, separate store, or similar use. Only parallel signs shall be permitted for individual establishments.
(5) In the case of a shopping center, signs not visible from surrounding public streets or highways may be flashing, blinking, animated or incorporate changing messages or graphics, including electronic message signs. [Ord. 475]
D. Free Standing Signs.
(1) Shall be limited to one except for an establishment which fronts on two or more streets in which case a sign may be erected in each yard fronting on a street.
(2) No portion of any such sign shall be more than 25 feet above the ground, except such signs described in § 27-707(1)(D) and as follows: provided, that such sign does not cause danger to traffic by obscuring the view across the lot between the height of 2 and 10 feet.
(3) The area of any free standing signs except such signs as described in § 27-707(1)(D)(4) and (5) below shall not exceed 1 square foot for each 2 feet of lineal lot frontage or 50 square feet, whichever is smaller.
(4) No sign shall be located beyond the rear wall of the main building when the rear property line upon which it is situated abuts a Residential District, except signs that convey information such as parking, entrances and traffic flow directions. The area on one side of any such sign shall not exceed 8 square feet. The name of the business on the premises may appear on such signs.
(5) In the case of a shopping center, only two free standing signs indicating the name of the center or similar use may be erected. No portion of a shopping center free standing sign shall be less than 20 or more than 40 feet above the ground. The area of any one side of such sign shall not exceed 100 square feet. The location and orienta tion of such sign shall be shown on the development plan.
(6) In the case of a group of business uses other than a shopping center, on a lot held in single and separate ownership, a single standing sign including signs identifying different establishments may be erected on a common backing provided that the total area of one side of the sign does not exceed 50 square feet The structural backing for all such signs shall be uniform and no sign may extend, in any direction, beyond the outside edge of the backing.
(7) Except as set forth in § 27-707(1)(C)(5), in a PC District, only free standing signs may be electronic message signs, provided such electronic message signs comply with all other provisions applicable to free standing signs.
[Ord. 475]
E. Directional Signs. In addition to other signs permitted herein, a directional sign may be placed for each approaching lane of traffic at internal driveway intersections. Such signs may not exceed 8 square feet and shall be erected so as not to obscure the vision of vehicle drivers at such intersections. [Ord. 576]
(Ord. 45, Z-§ 707, 5/12/76; as amended by Ord. 86, 5/14/80; by Ord. 475, 7/18/2007, §§ 5, 6; and by Ord. 576, 12/2/2015, § 2)