Any person desiring to sell at public auction any goods, wares or merchandise brought into the City for the purpose of being sold at auction shall, before commencing the sale thereof, make application in writing to the Manager, stating therein the kind of goods, wares or merchandise he desires to sell at public auction and the length of time he desires to continue such sale. The Manager, after receiving payment of the license fee provided for in Section 804.03, shall issue to such person a license stating that the applicant has complied with the requirements of this section and stating the length of time for which the license is granted.