A. General Authorization. Special event banners, promotional devices, and portable signs and displays which conform to the provisions of this chapter, are permitted in all commercial, industrial, office and institutional zoning districts, subject to the issuance of a permit by the Director.
B. Public objectives.
1. Enhance pedestrian experience, activity and convenience.
2. Maintain the economic stability of the City by enhancing vitality of business.
3. Provide attractive, effective and visible identification reflecting the individual character of the business.
C. Special event banners. The Director may issue a permit for a Special Event Banner for each business within the commercial, industrial, office and institutional zoning districts under the following provisions:
1. The banner shall only be displayed for a maximum of one hundred twenty days within a three hundred sixty-day period.
2. The banner shall be building mounted and have only one face not exceeding one hundred square feet in area.
3. The banner shall be placed on a building in accordance with the limitations specified in Section 19.104.140 of this title related to building clearance and roofline levels.
4. Unless otherwise determined by the Director, the display of the banner shall be subject to the tenant schedule for shopping centers as provided in Subsection 19.104.270(E)
D. Promotional devices. In addition to special event banners described in subsection C. above, the Director may issue a permit for a promotional device for each business within the commercial, industrial, office and institutional zoning districts under the following provisions:
1. For advertising a special event for an existing business, promotional devices may be displayed for a maximum three-day period, four times within a calendar year.
2. For conducting a grand opening of a new business, promotional devices (other than search lights, hot air balloons or other extremely large devices as determined by the Director) may be displayed during the first year of a new business's operations for the sole purpose of announcing the grand opening of that business.
3. The device shall not displace parking or be located in a landscaped front set back area.
4. The device shall be compatible with adjoining uses, particularly residential uses.
5. Tethered balloons used for promotional purposes may not exceed twenty-five feet above the building where the special event or grand opening is occurring.
6. Unless otherwise determined by the Director, the display of the device shall be subject to the tenant schedule for shopping centers as provided in Subsection 19.104.270(E).
7. Subject to the approval of the Director and the Public Works Department, a promotional device may be located within the public right of way based upon the degree of impact the device will have on traffic circulation as well as upon the environment of the surrounding uses.
8. Subject to the approval of the Director and the Public Works Department, traffic/parking directional signs may be used in conjunction with a promotional device during the period of the special event or grand opening. The number and placement of traffic/parking directional signs may be restricted by the Director or the Public Works Department in order to insure adequate sight distances and traffic safety clearance are maintained as required in Section 19.104.240.
E. Tenant schedule: Shopping centers with approved electronic readerboard signs shall only be allowed building mounted banners. Freestanding temporary or special event signs for individual tenants are not allowed. Special event signs for center-wide special events are allowed in accordance with the following schedule:
Number of Tenants | Number of Signs Permitted |
20 to 27 tenants | --2 center displays |
28 tenants or more | --4 center displays |
F. Portable signs and displays. In addition to special event banners and promotional devices described in subsections C. and D. above, the Director may issue a permit for a portable sign or display for each business location within the above described zoning districts under the following provisions:
1. Portable signs and displays may not be located in areas, either on public or private property, which are used by the public for vehicular or pedestrian traffic or in other areas, which in the opinion of the Director, are a threat to the public health, safety or welfare.
2. Portable signs and displays shall not be permanently attached to the ground or a structure on the premises it is intended to occupy and shall only be displayed during business hours.
3. Design review criteria. Portable signs and displays shall be appropriately designed, installed and maintained with special emphasis on the creative design, character and quality of color and material (vibrant and weather resistant). They shall be complementary to the building architecture and the operation of the business area and shall enhance the overall appearance and texture of the pedestrian shopping experience.
4. Specific standards.
Maximum size | 8 s.f |
Minimum height | 3 ft |
Maximum height | 4 ft |
Maximum width | 2 ft |
Min. setback from street curb | 2 ft |
Display Hours | Business hours only |
Min. pedestrian walkway | 5 ft |
Distance from: | |
Bus stop zones and/or bus stop furniture | 15 ft |
Disable parking zone | 4 ft |
Must not be: | 1. Set in ground |
2. Attached to trees, lamp posts, utility poles, street or traffic signs, benches, hydrants, or mailboxes | |
3. Illuminated | |
4. Located in any required landscape setback area | |
S.f. = square feet; ft = feet | |
5. Modification of specific standards. The Director may modify the specific standards described in subsection F.4. above upon making a finding that special circumstances unique to the site require the application of a modified standard.
G. Retail tenants larger than 20,000 square feet may be allowed to have one additional sign for each entrance to the building, up to a maximum of three signs with a permit from the Director. One such sign may be up to six feet tall and twenty-four square feet in area if the sign face is not oriented to a public right-of-way.
H. Removal of signs. All banners, devices, signs and displays issued under this section must be removed not later than five days after the conclusion of the special event or grand opening to which they pertain.
I. The City, pursuant to Section 19.104.340 of this code, may cause the banners, devices, signs and displays remaining after expiration or revocation of the five day period to be removed.
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)