No person, partnership, corporation, or any agent or employee thereof, engaged in or connected with the sale of eyeglasses, ophthalmic lenses, eyeglass frames or mounting, shall include in any advertisement by newspaper, radio, television, display or otherwise: any statement which in any manner misrepresents any such frames, mountings or other material, or prices for the same, or services or credit terms; or any statement advertising the price of lenses, or of complete eyeglasses, including lenses, either with or without professional services, or credit terms, installment payment or price plans, or the price of any frames or mountings, unless in conjunction therewith the words "without lenses" appear in such a manner as to be clearly discernible, or read in such a manner as to be clearly understood.
(Ord. 77-1954. Passed 2-7-55.)