(A) Number of Colors
(1) Permanent signs may incorporate a maximum of four (4) colors, including background color, and excluding colors found in logos and trademarks allowed per Section 9.2.3(B).
(2) The text of the primary message shall be a single color, except where a second color is used to create an outline or shadow effect.
(3) The color of the text of the primary message may be altered up to twelve (12) times per year, provided the following requirements are met:
(a) The wall sign is located on a single-tenant building five (5) stories or taller; and
(b) All portions of the primary message display a single color at any given time;
(c) The frequency of change is no shorter than eight (8) hours; and
(d) A palette of up to twelve (12) sign colors for the primary message text is approved as a component of the master sign plan for the development. Such palette may not include high intensity or fluorescent colors.
(B) Color Options
(1) The following sign colors are allowed:
(a) black;
(b) white;
(c) colors found in the approved development plan and present in the same building segment where the sign is displayed;
(d) one (1) color found in the approved development plan and present in another building segment of the same development plan;
(e) one (1) color option to the Master Sign Plan that is not found in the development plan but is of a similar hue and intensity as the development plan color palette; and
(f) other colors in logos or trademarks provided that the size of the logo does not exceed twenty percent (20%) of the allowable sign area. The size of the logo may be increased to seventy-five percent (75%) of the allowable sign area provided the following standards for the logo are met:
(i) May not be internally illuminated;
(ii) Shall be three (3) dimensional;
(iii) Shall be made of carved or simulated carved wood, stone, or metal; and
(iv) Colors used shall not be high intensity or fluorescent.
(C) Prohibited Colors
The use of high intensity colors or fluorescent pigments, except as part of a logo or trademark that does not exceed twenty percent (20%) of the allowable sign area, is prohibited on permanent signs.