No person shall advertise, announce, conduct, or hold out by any means or device any sale of goods, wares, or merchandise which is caused or occasioned by the intention of discontinuing business or caused by a fire or other act whereby such goods, wares, or merchandise have become damaged or distressed, unless licensed as provided herein.
(`63 Code, § 721.01) (Ord. 5-61, passed 4-3-61) Penalty, see § 114.99