This chapter is established to create the standards for a comprehensive and balanced system of sign regulations for the following purposes:
A. To encourage, as a means of communication in the village of Broadview, the employment of signs which are:
1. Compatible with their surroundings.
2. Appropriate to the type of activity to which they pertain.
3. Expressive of the identity of individual proprietors.
4. Legible in the circumstances in which they are seen.
5. Respectful of the reasonable rights of other sign owners.
B. To preserve, protect and promote the public health, safety and welfare.
C. To improve pedestrian and traffic safety.
D. To maintain and enhance community appearance and the village's ability to attract sources of economic development by promoting the reasonable, orderly and effective display of signs.
E. To minimize the possible adverse effect of signs on nearby public and private property.
F. To preserve the value of private property by assuring the compatibility of signs with surrounding land uses.
G. To ensure that signs are designed as integral architectural elements of the building and site to which they principally relate. (Ord. 2001-08A, 4-2-2001)