(a)    No person in the business of the retail sale of goods, wares or merchandise shall, without first obtaining a license as hereinafter provided, sell, offer for sale, announce or advertise for sale such goods, wares or merchandise when such sale is described or referred to either directly or indirectly in form or in substance as a going-out-of-business sale, removal, loss, termination, loss or expiration of lease, closing out, liquidation, creditors, damaged goods, forced sale, distressed stock or by any other term which shall reasonably lead the public to believe that the owner or offerer of such goods, wares or merchandise, either by choice or necessity, will no longer continue to engage in business at the same location.
   (b)    Nothing in this section shall be deemed to apply to any person who sells, offers for sale, announces or advertises for sale goods, wares or merchandise at a reduction in price when such reduction in price is made in the normal course of business operations, nor to any person executing a process or order of a court of competent jurisdiction, nor to a creditor's sale conducted by a licensed auctioneer which does not exceed one day's duration.
(Ord. 2591-63.  Passed 4-15-63.)