For the purposes of this chapter, unless otherwise apparent from the context, certain words and phrases used in this chapter are defined as follows:
(a) “Operator” or “owner” shall mean and include a manager or any person in charge of the operation of a motel, motor court, or like establishment. “Operator’ or “owner” shall include natural persons, firms, and corporations.
(b) “Outdoor sign” or “outside sign” shall mean any sign visible to passersby, whether such sign is located within or without a building.
(c) “Room rates” shall mean the rates at which rooms or other accommodations are rented to occupants. (§ 1(a), (b), and (c), Ord. 592)