(a) Maximum gross area of all permanent signs permitted for each separate use occupying a building or unit of a building, shall be related to the width of a building, or unit thereof, adjusted.
(1) Office building usage: Maximum gross area of signs = (W x 0.5) + 20
(2) Local business and motor service usage: Maximum gross area of signs = (W x 1.2) + 40
(3) Shopping center and commercial-service usage: Maximum gross area of signs = (W x 1.5) + 40
(4) "Maximum gross area" means the total area of all permanent signs.
(5) "W" means the frontage of a building as defined in Section 1321.05(b)(1).
(b) The maximum area for ground signs is established in Section 1321.03.
(c) No individual sign shall exceed seventy-five square feet with maximum letter size of thirty inches at 100 feet from the curb or the equivalent proportional perspective size as recommended by national professional standards.
(Ord. 1994-41. Passed 5-18-94.)