The size of signs is regulated in this chapter by relating the gross area of signs to the building or use of a lot, or to the size of the building unit to which the sign is accessory.
(a) The gross area of signs for a building or use shall include all the surfaces visible from a public way and shall be measured as follows:
(1) The area of the surface or surfaces of opaque or translucent panels used or intended for displaying items of information; plus
(2) The rectangular area constituting an outline encompassing the lettering, modeling or insignia of signs integral with a wall or other surface not designed as a panel; plus
(3) The area of permanent window and door signs and any other signs.
(b) Whenever the gross area of the signs is related to the size of the building or lot;
(1) The frontage of a building shall be the width of the facade of the building, store, service or office unit which faces the principal street, or the facade containing the main entrance of a store, office, service or manufacturing building; for corner buildings, twenty percent (20%) of the building depth facing the side street may be included in the frontage width factor.
(2) The frontage of a lot not occupied by a building shall be the number of lineal feet the lot abuts on the principal street.
(Ord. 1994-41. Passed 5-18-94.)