Standards to measure and compute the amount of sign area permitted in the various districts are herein established, as follows:
(a) The total area of all signs permitted on a lot in accordance with regulations set forth in the following sections shall include:
(1) The area of the faces visible from a public way of all permanent exterior signs; plus
(2) The area of permanent signs placed upon the surface of windows or doors; plus
(3) The area within an outline enclosing the lettering, modeling or insignia of signs integral with a wall and other signs not designed as a panel.
(b) The frontage of a building shall be the number of lineal feet of the facade facing the principal street or containing the main entrance of a store, office, service or manufacturing building.
(c) The frontage of a lot not occupied by a building shall be the number of lineal feet the lot abuts on the principal street.
(d) Buildings or uses having frontage on a second street may include forty percent (40%) of the length of the facade or the lot facing the second street.
(Ord. 82-58. Passed 9-21-82.)