The provisions of this chapter shall not apply to or affect the following persons or sales:
(a) Persons selling goods pursuant to an order or process of a court of competent jurisdiction;
(b) Persons acting in accordance with their powers and duties as public officials;
(c) Any person selling or advertising for sale an item or items of personal property which is specifically named or described in the advertisement and which separate items do not exceed ten in number;
(d) Any publisher of a newspaper, magazine or other publication or other communication media who publishes or broadcasts in good faith without knowledge of its false, deceptive or misleading character or without knowledge that the provisions of this chapter have not been complied with;
(e) Any sale regulated under any other provisions of the City ordinances or Charter;
(f) Any sale conducted by any merchant or mercantile or other business establishment from or at a place of business wherein such sale would be permitted by the zoning ordinances or under the protection of the presently nonconforming section thereof, or any other sale conducted by a manufacturer, dealer or vendor, which sale would be conducted from properly zoned premises and is not otherwise prohibited by the City ordinances or Charter;
(g) Any bona fide charitable, eleemosynary, educational, cultural or governmental institution or organization, provided, however, that the burden of establishing the exemption under this subsection shall be on the organization or institution claiming such exemption; and
(h) Any sale of household furnishings made or offered in connection with a bona fide effort to sell the improved real estate upon which such household furnishings are situated.
(Ord. 73-85. Passed 1-21-74.)