There is hereby instituted a moratorium against the erection of any new “billboards”, as that term is popularly used for off-premise advertising within the City. Those billboards already in existence within the City as of the date of passage of this section shall be restricted to their existing size and may not be enlarged. The term “Billboard” shall not apply to any on-premise advertising of a business. (Ord. 96-5. Passed 11-12-96.)