A. No freestanding off-premises outdoor advertising structure, poster panel, billboard, permanent paint or rotary paint unit shall exceed a maximum height of forty feet (40') from surrounding grade level of the arterial the unit faces. This includes the message area, cutouts, embellishments and extensions.
B. No roof or wall mounted off-premises outdoor advertising structure, poster panel, billboard, permanent paint or rotary paint unit shall exceed a maximum of twenty two feet (22') above the roof line. This includes the message area, cutouts, embellishments and extensions.
C. No off-premises outdoor advertising structure, poster panel, billboard, permanent paint or rotary paint unit shall have a prime copy or message larger than seven hundred fifty (750) square feet. The embellishment, trim and skirting area are not to exceed an additional two hundred fifty (250) square feet.
D. No off-premises outdoor advertising structure, poster panel, billboard, permanent paint or rotary paint unit exceeding one hundred fifty (150) square feet shall be permitted within three hundred fifty feet (350') of any other off-premises advertising structure located on the same side of an arterial when facing the same directional traffic flow. (Ord. 3020, 4-9-1979)