B. Awning and Canopy Signs. The installation of awnings and canopies and signage located on awnings and canopies are subject to the following standards:
1. Location. Awning signs shall be located on the ground floor of buildings and the maximum height above grade shall not exceed 14 feet.
2. Minimum Vertical Clearance. Eight feet.
3. Width. Awnings shall be designed to fit the width of the storefront opening or individual window opening. Awnings shall not extend more than six inches on either side of the storefront or window opening.
4. Materials. Awning signs must be made of durable, long lasting materials.
5. Type. Awnings may have a flexible or fixed skirt, be open or closed on the sides, and be fixed or retractable.
6. Signs on Awnings. Sign copy may be located on permitted awnings in lieu of other signage but may not exceed the total aggregate sign area. The area of the sign copy shall not exceed 25 percent of the exterior surface of the awning or canopy.
Figure 17.48.110(B): Awning and Canopy Signs
C. Freestanding Signs. Freestanding signs are subject to the following standards:
1. Where Allowed. The base of the supporting structure must be setback at least five feet from the street right-of-way.
2. Maximum Number. One per street frontage or one per occupancy/tenant.
3. Maximum Height.
a. Agricultural, Residential, and Quasi-Public Districts. Six feet.
b. Commercial Districts. 12 feet.
c. Office and Industrial Districts. Six feet.
4. Maximum Area. The sign area must not exceed 35 square feet per face, not to exceed 70 square feet in total. The total aggregate surface of the sign faces and sign structure shall not exceed 140 square feet.
5. Setback. Freestanding signs may be located within the required setback areas as long as they are a minimum of five feet from the front property line, and 20 feet from any interior side property line.
6. Sign Base. Freestanding signs of 10 feet or less shall be mounted on a base, the width of which shall not be less than 50 percent of the width of the widest part of the sign.
Figure 17.48.110(C): Freestanding Signs
7. Monument Base Exception. The City Planner, or their designee, may approve a post or similar style sign structure instead of the required monument base for properties which are residential conversions wherein all of the following criteria are met:
a. The sign structure is designed to match the primary structure on the site in architectural style and general appearance.
b. All other sign requirements are met.
c. The primary structure is a residential conversion which has maintained a residential character/appearance.
8. Open Air Uses. For open air uses such as automobile dealerships, the additional standards apply to freestanding signs:
a. Maximum Sign Area. 35 square feet per face, with the total sign area not exceeding 70 square feet.
b. Setback. 20 feet from any interior side property line.
D. Projecting Signs. A sign may project horizontally from the exterior wall of a building or beneath a canopy structure subject to the following standards:
1. Maximum Number. One per building or tenant space.
2. Maximum Size.
a. Projecting Signs. Eight square feet.
b. Under Canopy of Awning Signs. Three square feet.
3. Maximum Height. 18 feet; 12 feet in Commercial Districts.
4. Minimum Vertical Clearance. Eight feet.
5. Projection Allowed. A projecting sign cannot extend more than four feet from the building to which it is attached and shall be designed and located so as to cause no harm to street trees.
Figure 17.48.110(D): Projecting Signs
E. Wall Signs. Wall signs are subject to the following standards:
1. Maximum Number. No limit, provided that the total area of wall signs does not exceed the limits in Table 17.48.100.B.
2. Maximum Height. No higher than the roof line or the parapet of the wall of the building to which the sign is attached, whichever is lower.
3. Maximum Sign Area per Sign. See Table 17.48.100(B).
4. Projection Allowed. Wall signs shall not extend more than six inches beyond the face of the wall to which they are attached.
5. Placement. No wall sign may cover, wholly or partially, any required wall opening.
6. Orientation. Unless a different orientation is specifically authorized, each wall-mounted sign shall be placed flat against the wall of the building.
Figure 17.48.110(E): Wall Signs
7. Rear Facades. Where a property has two facades and both are visible from the public right-of-way, a wall sign may be installed on the rear (non-primary) façade if it meets the following:
a. Size. Maximum of 25 percent of the allowed sign area calculated for the primary occupancy frontage.
b. Illumination. Signs on rear facades may not be internally illuminated.
F. Permanent Window Signs. Window signs capable of enduring without fundamental change and affixed to either side of an exterior window of a building, or erected or mounted in the interior of the building, and intended to be viewed from the exterior of such building, are allowed subject to the following standards:
1. Materials. Permanent window signs shall be made from or involve the use of materials intended for permanent, enduring display, such as:
a. Etching, frosting, painting or similar chemical or physical non-removable glass treatments.
b. Interior electronic signs or digital displays.
c. Window shades, blinds, draperies or similar window treatments bearing a commercial message and utilized for the primary purpose of energy efficiency and sun glare and UV ray reduction to the interior of a building or structure.
2. Maintenance. All permanent window signs shall be maintained in accordance with the requirements of Section 17.48.170. The structural integrity of signs shall be maintained at all times. Normal wear and tear of aged signs shall be repaired when they detract from the visible quality of the sign, based on the current condition of the sign compared to the appearance of the sign when first installed. Exposed surfaces shall be cleaned and painted and defective parts shall be replaced if necessary.
3. Sign Area. Window sign area shall not be considered in computing the maximum allowed building signage. (Ord. 2017-01 (part), 2017: Ord. 2016-11 § 2 (part), 2016)