The following guidelines apply to the application of signs in the site plan review process:
(a) For new developments, signs shall be reviewed as part of the site plan review process. The Planning Commission shall have the authority to modify sign regulations as part of the site plan review based upon written findings.
(b) For existing buildings with new signs that do not comply to district requirements, the Planning Commission can approve the sign, with written modifications and findings, related to compensation by the owner in the form of overall site improvements (i.e. increased landscaping).
(c) All variances for signs shall be filed with the Board of Building and Zoning Appeals pursuant to Section 1105.33.