(A) Classifications. The following sign construction types used in the schedule of sign standards contained in § 153.09, are defined in this chapter.
BILLBOARD SIGNS. A sign supported by a single pole or pylon in or upon the ground and not part of a building. The maximum height of the sign shall not exceed 50 feet and shall have a minimum unobstructed clearance from the ground to the base of the advertising display surface area of 20 feet. The minimum advertising display surface area shall not be less than 200 square feet per sign face or side and the maximum advertising display surface area shall not exceed 432 square feet per sign face or side.
DEVELOPMENT - CONSTRUCTION SIGN. A sign that is erected during the period of site or project development. The sign display area shall not exceed 32 square feet per sign face or side.
DIRECTIONAL SIGN. A pole or ground sign that directs vehicular traffic. The sign may display arrows, words or other symbols to indicate direction of facilities. No goods or services for sale may be listed. No sign may exceed eight square feet.
GROUND-MONUMENT SIGN. A sign, not exceeding 200 square feet of sign display area per sign side or face, consisting of a base structure supporting a sign display area permanently affixed on top of the base structure. The base structure, not exceeding five feet in height, five feet in width and 20 feet in length, shall be constructed of masonry product including brick, stone, stucco overlay or other materials acceptable to the city. The maximum height of the entire GROUND-MONUMENT SIGN shall not exceed 20 feet above existing ground (grade) level. The sign may be internally or externally illuminated.
POLE SIGN. A sign supported by not more than two poles or standards in or upon the ground and is not part of a building. The maximum height of the sign shall not exceed 30 feet and the maximum advertising display surface area of the sign shall not exceed 200 square feet per sign face or side.
PROJECTION SIGN. A sign attached or affixed to a building wall or structure, other than a pole sign, and extends or projects from the wall or structure more than 12 inches.
READER BOARD SIGN. A changeable copy sign with strips attached to the face of the sign to hold readily movable letters and numerals. A READER BOARD SIGN that is also a pole sign may be internally or externally illuminated.
ROOF SIGN. A sign erected, constructed or maintained on or over the roof of parapet wall of a building.
WALL SIGN. A sign attached or affixed to the wall of a building or is an integral part of the wall of a building with the exposed face of the sign in a plane parallel to and not more than 12 inches from said wall; provided, however that electric wall signs may project not more than 18 inches from said wall. A WALL SIGN shall not extend above or beyond the parallel face to which the sign is attached. This term shall also include PROJECTION SIGN.
(B) Definitions. For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
ADVERTISING SIGN. A sign which is a primary use of land, not an accessory use, and which directs attention to a business, product, activity or service which is not conducted, sold, offered, or located on the premises where the sign is located.
DIRECTORY SIGN. A pole or ground sign consisting of building identification and general business signs of the individual tenants.
LIGHTING. The illumination of a sign face by a light source exterior to and not a part of such face or a source of light not exposed to the typical viewer of the sign face.
MESSAGE CENTER. A sign of which provides public service information, public interest information, or advertising for a business located on the same premises, through electronically controlled intermittent light impulses. A Message Center shall consist of alphabetical letters; words or numerals that can either change sequentially or travel across the display area.
REAL ESTATE SIGN. A sign that advertises a parcel of land or a structure for rent, lease or sale; provided, however, that signs identifying model homes shall be considered REAL ESTATE SIGNS only if in compliance with the size requirements in § 153.09.
REQUIRED SETBACK. The distance from the property line or right-of-way line of all streets adjacent to the premises on which a sign is located.
SIGN STRUCTURE. Any part of a sign, including the base, supporting columns or braces, display surface or any other appendage thereto.
(Ord. 2008-01, passed 7-17-2008)