(A) Notwithstanding Ch. 160 of this code of ordinances pertaining to buildings and building regulations, or any other city ordinance, code or regulation to the contrary, it shall be unlawful for the owner or operator of any regulated establishment or any other person to erect, construct or maintain any sign for the regulated establishment other than one primary sign and one secondary sign as provided in this section.
(B) Primary signs shall have no more than two display surfaces. Each display surface shall:
(1) Not contain any flashing lights;
(2) Be a flat plane, rectangular in shape;
(3) Not exceed 75 square feet in area; and
(4) Not exceed ten feet in height or ten feet in length.
(C) Primary signs shall contain no photographs, silhouettes, drawings or pictorial representations of any manner and may contain only:
(1) The name of the regulated establishment; and/or
(2) One or more of the following phrases:
(a) Adult bookstore;
(b) Adult encounter parlor;
(c) Adult cabaret;
(d) Adult lounge;
(e) Adult novelties;
(f) Adult entertainment; and
(g) Adult modeling studio.
(D) Each letter forming a word on a primary sign shall be of a solid color, and each such letter shall be the same print type, size and color. The background behind such lettering on the display surface of a primary sign shall be of a uniform and solid color.
(E) Secondary signs shall have only one display surface. Such display surface shall:
(1) Be a flat plane, rectangular in shape;
(2) Not exceed 20 square feet in area;
(3) Not exceed five feet in height and four in width; and
(4) Be affixed or attached to any wall or door of the establishment.
(F) The provisions of divisions (B)(1), (C) and (D) above shall also apply to secondary signs.
(1998 Code, § 26-70) Penalty, see § 117.99