No permit shall be granted to any carrier to operate any vehicle covered by this Chapter whose color scheme, name, trade name, monogram or insignia shall be in conflict with, or in imitation of, any color scheme, name, trade name, monogram or insignia used by any other carrier as defined in Section 5.76.020, and which shall be of such character and nature as to be misleading or deceptive to the public.
(Ord. 1987, 7-07-53)