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SEC. 601.  PURPOSES OF SIGN CONTROLS.
   This Article 6 is adopted in recognition of the important function of signs and of the need for their regulation under the Planning Code. In addition to those purposes of the Planning Code stated in Section 101, it is the further purpose of this Article 6 to:
   (a)   promote the aesthetic and environmental values of San Francisco by providing for signs that serve as effective means of communication and do not impair the attractiveness of the City as a place to live, work, visit, and shop;
   (b)   protect public investment in and the character and dignity of public buildings, streets, and open spaces;
   (c)   protect the distinctive appearance of San Francisco which is produced by its unique geography, topography, neighborhoods, street patterns, skyline and architectural features;
   (d)   ensure that signs are designed and proportioned in relation to the structures to which they are attached, adjacent structures, and the streets on which they are located;
   (e)   enhance sidewalks as public spaces by preserving sunlight and views, and foster the unobstructed growth of street trees;
   (f)   provide an environment which will safeguard and enhance neighborhood livability and property values, and promote the development of business in the City;
   (g)   encourage sound practices and lessen the objectionable effects of competition in respect to size and placement of signs;
   (h)   aid in the attraction of tourists and other visitors who are so important to the economy of the City and County;
   (i)   reduce hazards to motorists, bicyclists, and pedestrians caused by visual distractions and obstructions; and
   (j)   thereby promote the public health, safety and welfare.
(Added by Ord. 263-65, App. 10/22/65; amended by Ord. 188-15 , File No. 150871, App. 11/4/2015, Eff. 12/4/2015; Ord. 217-16, File No. 160424, App. 11/10/2016, Eff. 12/10/2016)
AMENDMENT HISTORY
Section amended; Ord. 188-15 , Eff. 12/4/2015. Section amended and divisions (a)–(j) designated; Ord. 217-16, Eff. 12/10/2016.