As an alternative to the method of creating a special sign district provided in Section 15.148.930 of this chapter, the planning and design commission may, on its own motion, conduct a public hearing on a proposed sign district and, at the conclusion of the hearing, may by a two-thirds vote of its members adopt a resolution stating its intent to recommend to the city council that a specific area of the city be designated as a special sign district. The planning and design commission shall notify all property owners within the boundaries of the proposed special sign district, as shown on the last equalized assessment roll, by mail at least ten days before the hearing. If such a resolution is so adopted, the city council may give notice and hold a hearing on the proposed sign district in accordance with the procedure provided by Section 15.148.930 of this chapter as if the owners of sixty (60) percent or more of the street frontage within the proposed district had petitioned the planning and design commission for the formation of the proposed district. (Ord. 2016-0010 § 46; Ord. 2012-004 § 39; prior code § 3.12.200)