In addition to ensuring compliance with the numerical standards of these regulations, the Design and Construction Board of Review/Zoning Administrator shall consider the proposed general design arrangement and placement of the sign according to the following criteria:
(a) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(b) The sign should be consolidated into a minimum number of elements.
(c) The ratio between the message and the background shall permit easy recognition of the message.
(d) The size, style, and location of the sign shall be appropriate to the activity of the site.
(e) The sign shall complement the building and adjacent buildings by being designed and placed to enhance the architecture of the building.
(f) Signs shall be designed with a limited number of, and harmonious use of, colors.
(g) Signs should be commonly designed as part of the building or architectural style and not just be unrelated areas with lettering.
(h) Signs, if seen in series, shall have a continuity of design with the style of sign generally consistent throughout the building or block.
(i) Instructional signs shall contain the minimum information and the minimum area necessary to convey the message and instruct the viewer in the safe and efficient use of the facility.