A. Purpose. In light of legislation passed eliminating mandatory employer-based trip reduction requirements, the following purposes, goals and objectives are adopted in order to assist staff in implementing this TSM chapter and TSM programs. The city establishes this TSM chapter:
1. To promote maximum efficiency in the existing transportation system and to further the transportation goals of the Measure C growth management program, Contra Costa's congestion management program, the Bay Area clean air plan, and the west county action plan, by:
a. Promoting and encouraging the use of transit, ridesharing, bicycling, walking, flexible work hours and telecommuting as alternatives to solo driving,
b. Incorporating these goals and objectives into the land use review and planning process,
c. Developing proactive programs and/or projects either alone, in conjunction with other jurisdictions, or with WCCTAC, aimed at achieving these goals,
d. Considering the incorporation of appropriate technology designed to facilitate traffic flow, provide transit and highway information, provide trip generation alternatives, and considering the incorporation of related technology into the transportation system,
e. Cooperating with other jurisdictions, the private sector and transit operators in planning and implementing transportation programs,
f. Educating west county employees, employers, residents and students regarding the benefits and availability of commute alternatives,
g. Working with the transit authorities to better serve west Contra Costa County,
h. Encouraging the most cost-effective transportation improvement projects aimed at achieving congestion relief, and
i. Cooperating with other jurisdictions and agencies, the private sector and transit operators in planning and implementing transportation programs;
2. To reflect an ongoing commitment to expand TSM efforts beyond employer based trip reduction programs, in order to achieve congestion management and air quality goals; and
3. To comply with applicable state and federal laws as well as with Measure C growth management program requirements pertaining to TSM.
B. The goal of this TSM chapter is to ensure the continuation of a proactive TSM program effort aimed at reducing vehicle trips, vehicle emissions and traffic congestion in the most efficient and cost effective manner.
C. The objective of this section is to establish the following policies:
1. To participate, in conjunction with other jurisdictions and WCCTAC, in a proactive effort to support and develop projects which will achieve the Measure C TSM/TDM goals as described in the west county action plan, the countywide comprehensive transportation plan, the Measure C strategic plan, the congestion management plan, and/or the Bay Area clean air plan. Such participation may include, but need not be limited to:
a. Promotion and encouragement of the use of transit, ridesharing, bicycling, walking, flexible work hours, telecommuting or other alternatives to solo driving,
b. Defining and implementing projects incorporating appropriate technology designed to facilitate traffic flow, provide transit and highway information, and related technology;
2. To incorporate these goals into the land use review and planning process. (Ord. 97-109 § 3(part), 1997).