As used in this article, “sale” includes the transfer in any manner or by any means whatsoever of title to property for a consideration, the serving, supplying, or furnishing for a consideration of any property, and a transaction whereby the possession of property is transferred and the seller retains the title as security for the payment of the price shall likewise be deemed a sale. The definitions in this section shall not be deemed to exclude any transaction which is or which in effect results in a sale within the contemplation of law. (Ord. 338 § 1(k), 1975).