When any person, by use of signs, circulars, cards, telephone book, or newspapers, advertises, holds out, or represents that he or she is in business in the city, or when any person holds an active license or permit issued by a governmental agency indicating that he or she is in business in the city, and such person fails to deny by a sworn statement given to the license administrator that he or she is not conducting a business in the city after being requested to do so by the license administrator, then these facts shall be considered prima facie evidence that he or she is conducting a business in the city. (Ord. 338 § 5, 1975).