(a) It is the intent of this chapter to encourage the proper development and use of planned graphic signage systems and to regulate signs and signage systems. In addition to protection from distractions and obstructions that may contribute to traffic and pedestrian accidents, it is the contention of this chapter that signs are as much subject to control as noise, odor, debris and like characteristics of a use and that if they are not controlled and regulated, they may become a nuisance factor to adjacent properties or the community in general. To protect the general health, safety and welfare of the community, and to protect and encourage a more attractive, businesslike appearance of the community, all signs and signage systems are subject to this chapter.
(b) This chapter recognizes two underlying sign uses, namely on-premises and off-premises signs, and regulates each such use in accordance with community standards and the appropriate visual effect of signage in each zoning district. On-premises signs are intended primarily for identification of a land use on the same premises. In some zoning districts, on-premises signs may advertise as well. Off-premises signs advertise, promote or inform regarding products or services available primarily at locations other than the site of the off-premises sign. Off-premises signs include billboards and other signs that fit the above description. Co-op signs are a combination of on-premises and off-premises uses. Typically furnished by national or regional companies, co-op signs advertise a product on part of the face of the sign and the local business on the remainder of the sign.
(c) Regulation of signs is based on the concept of "visual performance." As used in this section, "visual performance" means that the way a sign functions (or will function) in the environment affects the regulations that will be applied to it. For example, a sign mounted on a pole but adjacent to a building wall could be treated as a wall sign because it functions as such.
(d) Signs for uses not specifically listed in this chapter, or for which the Planning and Zoning Department requires a Code interpretation, shall be brought before the Planning and Zoning Commission. These signs shall conform to the appropriate regulation or Code interpretation within the purpose and intent of this chapter. The Planning and Zoning Department shall keep a separate record of such actions for use in updating this Code.
(e) This chapter encourages comprehensive signage plans for a site under the control of a single owner, by permitting such plans to be used in lieu of specific regulations.
(f) Illuminated, neon and other artificially illuminated window signs existing prior to the adoption of this section, as amended, are hereby declared to be subject to the provisions of Section 1292.03.
(Ord. 2014-27. Passed 8-5-14.)