(A) For the purpose of this section the following definitions shall apply unless the context clearly indicates or requires a different meaning.
(1) BLOCK.That portion of the street between the two intersections with other public streets nearest the specified location on each side; provided that if, on either or both sides of such location there is no such intersection within 300 feet of the center of the specified location the block shall be considered as terminating at a point 300 feet from such center.
(2) STREET.Such highways as have been set aside or dedicated as public statutory dedication and are actually in use as such; and the term STREET shall not be construed to include or mean merely service highways which are commonly known as alleys.
(B) No person, firm, or corporation shall locate, build, construct, operate, or maintain any billboard in any block in the village where a majority of the houses abutting on both sides of the street in the block are used exclusively for residence purposes, without having first secures the written consent of the owners of a majority of the frontage abutting on such street on both sides within such block.
(C) Frontage consents once given, secured, and filed shall not be withdrawn and need not be renewed excepting on the construction of a new billboard to replace the one for which the consents were granted. But where consents are required and have been obtained for the construction of one or more billboards on any particular lot additional consents for any additional billboard on the same lot must be secured and filed in accordance with the provisions of this section.
('70 Code, § 11.8.8) Penalty, see § 153.99