All licenses which are issued shall be granted by the City Clerk or designee for a period of one year beginning February 1 and ending January 31. A full year's license fee shall be collected for the entire year or any portion thereof. The City Clerk or designee shall grant or deny the application within thirty (30) days of the time it is filed with the City Clerk. Whenever the City Clerk or designee denies an application, they shall specify in writing:
A. The statutes, ordinances and standards used in evaluating the application;
B. The reason for the denial; and
C. The actions, if any, that the applicant could take to obtain the license, transfer or renewal thereof. (Ord. 1432, 2017)