(A) Applications for all licenses under this chapter shall be processed through the office of the Village Administrator/Clerk. Applications must be accurately completed, providing all information requested on the form prescribed by Wis. Stats. § 125.04(3). Any application shall be filed with the Village Administrator/Clerk not less than 30 days prior to the granting of the license. All renewal applications shall be filed in the office of the Village Administrator/Clerk on or before April 15 of each year. As a further condition of the granting of an operator's license, the applicant shall consent to the taking of a current photograph of his or her person by the city and shall authorize the city to obtain a report of his or her criminal history from any municipal, state and federal law enforcement agencies maintaining such records.
(B) The cost of publication as provided by Wis. Stats. § 125.04(3)(g)6., shall be submitted to the Village Clerk at the time of submitting the license application. The license fee shall be submitted not less than 15 days prior to the date on which the license is to be issued. The village shall not rebate license fees (or portions thereof) to license holders who cede or lose their licenses prior to normal expiration date. No refund for cost of publication shall be issued after the village has incurred such cost.
(C) The Village Board may consider, without limitation by enumeration, each of the following when evaluating, on a case by case basis, applications for initial retail "Class A," "Class B," Class "A," or Class "B" licenses:
(1) The total number of Class A and B licenses presently issued and, if an additional license is requested, the public need, desirability and purpose;
(2) The relevant experience and background of an individual applicant; if a partnership, the relevant experience and background of the partners; and if a corporation, the relevant experience and background of the directors, officers and agent;
(3) Whether the granting of a license is necessary for the financial success of a proposed business;
(4) The effect of granting the license on local traffic and parking;
(5) The proximity of the location at which the license is proposed to be used to, among other, schools, churches, residential neighborhoods and/or any other Class A or Class B establishments licensed by the village;
(6) The premises meet the standards for occupancy of this type;
(7) The economic benefit to the community;
(8) The amount of employment the business will generate;
(9) Past experience of the applicant or other license holders at the location at which the license is proposed to be used; and
(10) The overall effect on the community of the use of the license at the proposed location.
(D) The Village Board may consider, without limitation by enumeration, each of the following when evaluating, on a case by case basis, the application for the renewal of a "Class A" or "Class B" or Class "A" or Class "B" license:
(1) The performance of the applicant under the previously issued license;
(2) The effect of the prior use of the license on local traffic and parking;
(3) The effect, if any, of the prior use of the license on adjacent residential neighborhoods; and
(4) The overall effect of the prior use of the license on the village community.
(E) The Village Board may consider, without limitation by enumeration, each of the following when evaluating on a case by case basis the application for the transfer of a “Class A” or “Class B” or Class “A” or Class “B” license:
(1) The appropriate zoning and suitability of the new location for a use of this type;
(2) The effect of transferring the license on local traffic and parking;
(3) The proximity of the new location to schools, churches, residential neighborhoods, and other licensed establishments;
(4) Other business activities conducted on the premises;
(5) The ability of the licensee to restrict access to intoxicating liquors and fermented malt beverages to minors; and
(6) The proximity of large numbers of minor children in or outside of the licensed premises which may inhibit proper control over alcohol products or may increase the necessity for the presence of law enforcement to control access to and illegal sale of intoxicating liquors and fermented malt beverages to minors.
(7) No license is entitled to be transferred to another location. Is transfer of the license to a new location in the commercial and general welfare interest of the village?
(Ord. 09-2017, passed 8-24-2017)