7.302: PERMANENT SIGNS:
Permanent signage on a lot with a detached single-family home is limited to development identification or subdivision signage.
The following signs shall be permitted in the Village, subject to all applicable standards:
   A.   Wall Signs:
      1.   Number: There shall not be more than one wall sign for each principal tenant or use contained within a building except:
         a.   Where a tenant or use abuts two (2) or more streets, additional wall signs, one oriented to each abutting street, shall be permitted.
         b.   One wall sign may be permitted on walls not facing a street, provided the wall is at least fifty feet (50') from the nearest residential property line.
         c.   One wall sign may be permitted on walls not facing a street provided the wall is adjacent to nonresidential property and is visible from the street. The sign may not encroach upon adjacent nonresidential property except as provided in subsection A5 of this section.
         d.   The director may authorize additional wall signs for distinct uses within an establishment, provided there is a separate entrance from the exterior of the building.
         e.   Wall signs may be permitted which identify the rear entrance of an establishment provided such sign does not exceed ten (10) square feet.
         f.   Where a multi-tenant office-industrial building greater than two (2) stories in height seeks to install a wall sign(s) identifying a primary tenant, only one such tenant may display their identification on the building.
         g.   Sign copy for a single-tenant or business wall sign shall contain no more than ten (10) items of information. If the name of the tenant is longer than ten (10) words, then additional items of information are permitted to display the entire name of the tenant.
      2.   Area: The gross surface area of a wall sign shall not exceed ten percent (10%) of the area of a building wall adjacent to the business, including doors and windows, to which the sign is to be affixed or one hundred fifty (150) square feet, whichever is smaller. The gross surface area of a wall sign may be increased to twenty percent (20%) if the sign consists of only individual, outlined alphabetic, numeric, and/or symbolic characters without background besides the building surface to which the sign is affixed, provided the increase in size does not exceed one hundred fifty (150) square feet in area.
If the building is set back two hundred fifty feet (250') from the public right of way, the director of community development or his authorized representative may authorize the wall sign to exceed one hundred fifty (150) square feet, but measure no more than three hundred (300) square feet subject to compliance with the percentage requirements discussed above.
      3.   Projections: No wall sign shall project from the building wall more than twelve inches (12").
      4.   Mansard Sign: A mansard sign shall be located on a decorative mansard and shall be single faced and be mounted directly vertical as a wall sign, with no visible angle iron, guywires, braces or secondary supports and all hardware concealed. No mansard sign shall extend above the highest point of the mansard structure.
      5.   Encroachment: In instances where an exterior wall sign encroaches less than one foot (1') upon an abutting property, a sign permit may be permitted provided the abutting property owner has granted written permission for the encroachment.
   B.   Wall Signs In Shopping/Business Centers:
      1.   Shopping/Business centers shall submit a written sign criteria identifying sign type, color and design to be used within the center to unify wall signage. Upon approval by the director, this criteria shall be used in addition to these guidelines to evaluate the design of all new signs in the shopping/business center.
      2.   In Shopping/Business centers where a written sign criteria has not been established, and a mixture of sign types, colors, and design has been utilized for existing wall signs, then the sign criteria for any future wall signs proposed for that shopping center shall be established by the maximum percentage of signs currently installed on the site.
   C.   Logographs: In addition to other signs permitted under these regulations, wall mounted logographs shall be permitted provided:
      1.   No more than one logograph may be permitted per street frontage per establishment, except that a logograph may be permitted on a wall not facing a street, provided the wall is adjacent to nonresidential property and is visible from the street. The logograph may not encroach upon adjacent property except as provided in subsection A5 of this section.
      2.   Such logograph shall not exceed twenty five (25) square feet in area.
      3.   The area of any logograph, when located on the same building elevation as a wall sign, will be included in the maximum sign area.
   D.   Awning And Canopy Signs: Awning and Canopy Signs shall be permitted subject to the following:
      1.   Primary Signage: An Awning or Canopy Sign may be used as primary signage provided no wall signs are directed to the same street frontage. The area of such sign shall not exceed fifty percent (50%) of the exterior surface area of the awning, or face of the canopy, up to a maximum of one hundred fifty (150) square feet, whichever is less.
      2.   Secondary Signage: An Awning or Canopy Sign may be used as secondary signage, in addition to a primary sign provided the area of the secondary sign does not exceed fifteen percent (15%) of the exterior surface area of the awning or face of the canopy, up to a maximum of four (4) square feet, whichever is less.
      3.   Under Canopy Signs: An additional canopy sign may be mounted on the underside of a canopy, perpendicular to the building wall, provided no more than one such sign is installed per establishment. The area of such canopy sign shall not exceed four (4) square feet.
      4.   Projection: No canopy sign shall project more than twelve inches (12") from the canopy proper.
      5.   Clearance: A clearance of eight feet (8') shall be maintained from base grade to the lowest point on the sign.
      6.   In A B-5 Zoning District:
         a.   Canopies or awnings permitted under these regulations may extend over the public right of way the lesser of five feet (5') or to within two feet (2') of the curb line; provided no supporting posts, columns, or braces extend beyond the property line.
   E.   Projecting Signs:
      1.   Number: One projecting sign per street frontage per establishment shall be permitted, provided no other signs for such establishment are located on the same building wall, except as provided in subsection E7a of this section. Projecting signs will not be permitted on industrial buildings or on street frontages of buildings located along major arterial roadways.
      2.   Area: The area of a projecting sign may not exceed sixteen (16) square feet.
      3.   Height: No projecting sign shall extend above the roofline of the building on which it is located or fourteen feet (14') from base grade, whichever is less.
      4.   Projection: No projecting sign shall project from the building wall more than four feet (4').
      5.   Clearance: Projecting signs shall be located such that a clearance of eight feet (8') is maintained from base grade to the lower edge of the sign face.
      6.   Indemnification/Insurance: Where a projecting sign authorized by this code overhangs any portion of the Village's right of way, the owner of such sign shall execute an indemnification/insurance agreement in a form provided by the Community Development Director that indemnifies and defends the Village from any liability or legal claim arising out of the location and/or operation of such sign. Such indemnification shall be funded by insurance, naming the Village as an additional insured, in an amount to be determined by the Community Development Director.
      7.   In A B-5 Zoning District:
         a.   Number: One projecting sign shall be permitted per business establishment. A projecting sign and a wall sign may be placed on the same wall provided that the projecting sign complies with subsections E1 through E5 of this section and the size of the wall sign does not exceed twenty five percent (25%) of the maximum size permitted by this code.
         b.   Location: Projecting signs permitted under these regulations may extend over the public right of way four feet (4') or to within two feet (2') of the curb line, whichever is less.
   F.   Directory Signs: Directory signs which identify only the names and locations of occupants or uses within a building or on a lot shall be permitted in addition to other signs permitted under these regulations.
      1.   No more than one directory sign per lot.
      2.   No directory sign shall exceed twenty (20) square feet in area or eight feet (8') in height from base grade.
      3.   No directory sign shall be located closer than fifty feet (50') to any property line.
   G.   Freestanding Signs:
      1.   Number:
         a.   No more than one freestanding sign per street frontage per lot shall be permitted with the following exception: Freestanding identification signs in lieu of wall signs shall be permitted in a multi-tenant office or industrial building provided that each tenant has a separate at grade entrance. The sign shall be located at the entrance to the tenant's space. No sign shall exceed ten (10) square feet or six feet (6') in height from base grade.
         b.   Sign copy for single-tenant freestanding sign shall contain no more than ten (10) items of information. For changeable copy signage refer to subsection H of this section.
         c.   Sign copy for a multi-tenant freestanding sign may contain the names of no more than six (6) tenants on a sign face for a retail or service business center. A maximum of eighteen (18) items of information is permitted. Changeable copy/Electronic Message Center signage shall not be combined with multi-tenant signs.
         d.   Freestanding signs on properties with multiple street frontages shall be oriented perpendicular to the street right of way.
      2.   Height: No freestanding sign shall exceed twelve feet (12') in height from base grade. Berms shall not be considered base grade (see section 7.702 of this chapter for illustration).
      3.   Area: No freestanding sign for a commercial use shall exceed the maximum area of seventy five (75) square feet per sign face.
      4.   Business Identification: No freestanding sign shall be closer than fifty feet (50') to another freestanding sign on the lot except as otherwise permitted in this article (temporary signs).
      5.   Setback: No freestanding signs shall be located closer than five feet (5') to a property line.
      6.   Distance Measurement: The location of a freestanding sign shall be measured as the distance between the point of reference specified and the closest point on the sign.
      7.   Vision Clearance: No building, structure, sign, planting or other obstruction which is over three feet (3') in height, shall be located within a triangular area established at the intersection of two (2) streets, or street and driveway, public walk, bike path or public walking path. Such triangle shall have legs of ten feet (10') along the property lines when two (2) streets intersect or within ten feet (10') of the driveway, public walk, bike path or public walking path. In unique situations, the director shall determine the distance that is reasonably safe.
      8.   Overhang: No freestanding sign may overhang any part of a structure, parking or loading space, driveway or maneuvering aisle.
      9.   Landscaping: All freestanding signs must be located in a landscaped area separated and protected from vehicular circulation and parking areas. A minimum of two (2) square feet of landscaping will be required for every one square foot of sign face required. When located in a parking area, perimeter curbing is required. Landscaping shall form an attractive, dense cluster at the base of the sign.
      10.   Single Pole Signs: Single pole signs shall have a pole skirt at least one-half (1/2) of the width of the sign.
      11.   Gas Station: Changeable copy used in a gas station freestanding sign shall be included in the maximum sign area for allowable freestanding signs.
   H.   Changeable Copy/Electronic Message Center Signs: Changeable copy/electronic message center signs shall be permitted when incorporated into a freestanding sign subject to all applicable standards.
      1.   No more than six (6) permanent items of information will be allowed on a sign which incorporates changeable copy. The changeable copy portion of the sign shall be limited to less than forty percent (40%) of the total area of the sign face, and located below the permanent items of information.
      2.   The changeable message format shall conform to the following requirements:
         a.   The message will contain a static message only, and not have movement, or the appearance or optical illusion of movement during the static display period.
         b.   The transition to change from one message to another shall be instant (a.k.a. slideshow) and not dissolve, fade, scroll, travel or have similar transitions.
         c.   The message shall not change more frequently than once every ten (10) seconds.
      3.   All electronic message center signs must be equipped with a default mechanism that will stop the messaging or freeze the image in one position when a malfunction in electronic programming occurs.
      4.   See brightness guidelines in section 7.401, "Illumination", of this chapter.
   I.   Directional Signs:
      1.   Signs which direct or regulate the movement of pedestrians or vehicles into or within a site provided:
         a.   No more than one such sign is displayed per driveway entrance; and such signs are displayed within the interior of the lot as approved by the director.
         b.   The sign does not exceed ten (10) square feet in area or six feet (6') in height from base grade for freestanding signs or fifteen feet (15') in height from base grade for wall signs.
         c.   No more than ten percent (10%) of the area of the sign is used to identify any business, product or service.
   J.   Menu Board: Two menu boards for a drive-in restaurant or per drive-through lane shall be permitted in addition to other signs permitted under these regulations, provided such sign meets the following standards does:
      1.   The main or primary menu board shall not exceed forty (40) square feet in area or eight feet (8') in height from base grade, and light from the menu board is contained to the drive-through lane only.
      2.   The secondary menu board shall not exceed twenty (20) square feet in area or eight feet (8') in height from base grade, and light from the menu board is contained to the drive-through lane only.
   K.   Off Premises Signs: The following standards shall apply:
      1.   The sign must direct attention to a business on a lot adjacent to the lot on which the sign is located.
      2.   The sign must be located on a lot which is adjacent to a major arterial street.
      3.   The number of freestanding signs permitted by this article shall not be increased by the placement of the off premises sign.
      4.   The lot on which the business to be benefited by the off premises sign must not have any frontage on an arterial street.
      5.   The sign may contain changeable copy as provided for in subsection H of this section.
      6.   A letter of consent from the property owner where the sign is to be placed must be submitted with the sign permit application.
   L.   Development Identification Signs:
      1.   Size:
         a.   Single-family (attached and detached) subdivision signs shall be a maximum of thirty five (35) square feet.
         b.   Business and multi-family residential signs shall be a maximum of seventy five (75) square feet in area; provided, however, that in any development which exceeds seventy five (75) acres, an additional one square foot of sign area for each additional acre of such development shall be allowed, to a maximum of one hundred fifty (150) square feet in area.
      2.   Height:
         a.   Single-family subdivision and multi-family residential signs shall be a maximum of eight feet (8') in height from established grade.
         b.   Business signs shall not exceed twelve feet (12') in height from established grade.
      3.   Location:
         a.   Single-family subdivision and multi-family residential signs shall be located a minimum of five feet (5') from any property line.
         b.   Business signs shall be located a minimum of twelve feet (12') from any property line. The distance from the property line shall increase one foot (1') for each six and one-fourth (6.25) square feet of sign area over seventy five (75) square feet. (Ord. 6286, 12-6-2016; amd. Ord. 6528, 9-2-2020; Ord. 6728, 3-5-2024)