No person shall, in any newspaper, magazine, circular, form letter, or any open publication, published, distributed, or circulated in the city, or on any billboards, car, label, or other advertising medium, or by means of any other method of advertising of offering for sale, advertise, offer for sale, call attention to or give publicity to the sale of any merchandise, which is second-hand, used, or rebuilt, or which is defective in any manner, or which consists of articles or units or parts known as "second" or blemished merchandise, or which has been rejected by the manufacturer thereof as not first class, unless there be issued or conspicuously displayed directly in connection with the name and description of such merchandise and each specified article, unit or part thereof, a direct and unequivocal statement, phrase, or word which will clearly indicate that such merchandise or each article, unit or part thereof so advertised or offered for sale is second-hand, used, rebuilt, defective, or consists of "second" or is blemished merchandise or has been rejected by the manufacturer thereof, as the fact shall be.
(Ord. O2009-100, passed - -2009)