§ 118.34  DISCOUNT FARES.
   (A)   A taxicab company may file a request to offer discounts on fares with the City Clerk which will be reviewed by the Committee on Administration within 30 days of the filing or receipt of the request. The Committee on Administration review and decision to approve or deny such request shall be final, but the taxicab company may refile the same request for further review six months from the date of denial or may submit a revised request to offer discounts at any time as a first-time filing.
   (B)   Requests for discounts on fares shall set forth the conditions that must be met to qualify for the discount including, but not limited to, identification of the targeted market (example: senior citizens, students, and the like), identification of the time period discounts shall be offered (example: “night owl rate” from 12:00 a.m. through 5:00 a.m.), and the intended length of time the discount fares will be available to the public (example: six months).
   (C)   All requests for discounts on fares shall be expressed as a percentage discount, dollar-off discount, or shall be offered in the form of a coupon book or trip tickets.
   (D)   Notice of any lesser rates being offered by the taxicab company shall be displayed in clear and legible letters immediately adjacent to the city rate card required in § 118.36 of this subchapter.
   (E)   The Committee on Administration may recommend amendments, alterations, or changes to any request filed by a taxicab company and approve such request on condition that the terms of such amendments, alterations, or changes are agreed to and met by the taxicab company.
   (F)   Notwithstanding the above, a taxicab company may offer reduced fares for regularly scheduled passengers provided that all such fares recorded in the driver's log are clearly noted as such.
(Ord. passed 4-4-95)  Penalty, see § 118.99